Composable Commerce and MACH Architecture: Accelerating Retail Transformation with Publicis Sapient and AWS
Modern Retail Demands Modern Solutions
Retail is in the midst of a digital revolution. Consumer expectations are evolving at breakneck speed, and retailers face mounting pressure to deliver seamless, personalized experiences across every channel. To stay ahead, brands must move beyond monolithic commerce platforms and embrace architectures that offer true flexibility, speed, and resilience. This is where composable commerce and MACH (Microservices, API-first, Cloud-native, Headless) architecture—enabled by Publicis Sapient and AWS—are transforming the retail landscape.
The MACH Advantage: Agility, Scalability, and Future-Proofing
A MACH-based approach empowers retailers to build best-of-breed digital ecosystems. By leveraging microservices, API-first integrations, cloud-native scalability, and headless flexibility, retailers can:
- Accelerate innovation: Launch new features and experiences faster, responding to market trends and customer needs in real time.
- Reduce vendor lock-in: Swap or upgrade individual components without overhauling the entire platform, ensuring freedom of choice and adaptability.
- Optimize costs: Scale only the services you need, avoiding the overhead of legacy systems.
- Future-proof your business: Seamlessly integrate emerging technologies and stay ahead of the competition.
- Deliver unified experiences: Headless architecture enables consistent, personalized engagement across web, mobile, in-store, and emerging channels.
Composable Commerce: Building Blocks for Retail Success
Composable commerce is the practical application of MACH principles. It allows retailers to assemble their digital commerce stack from modular, best-in-class components—whether for eCommerce, content management, search, merchandising, or media. This modularity brings:
- Flexibility and agility: Rapidly adapt to changing consumer behaviors and business requirements.
- Enhanced customer experiences: Personalize journeys and deliver seamless interactions across every touchpoint.
- Speed to market: Shorten development cycles and quickly roll out new capabilities.
- Cost efficiency: Invest only in the components that drive value for your business.
Publicis Sapient and AWS: Your Partners in Retail Modernization
As an AWS Premier Consulting Partner, Publicis Sapient brings decades of digital business transformation expertise and deep retail industry knowledge. Together with AWS, we deliver:
- End-to-end cloud transformation: From strategy and migration to managed services and ongoing optimization.
- Retail-specific accelerators: Our AWS-optimized Composable Commerce storefront accelerator, available in the AWS Marketplace, helps retailers rapidly deploy MACH-based solutions, streamline procurement, and simplify operations.
- Proven methodology: Our SPEED framework—Strategy, Product, Experience, Engineering, and Data—ensures every engagement is aligned to business goals and delivers measurable value.
- Unmatched scale and experience: Over 100 MACH-based projects delivered globally, with more than 39% of North American online retail revenue flowing through systems built or supported by Publicis Sapient.
Real-World Impact: Retail Success Stories
Publicis Sapient and AWS have helped leading retailers and brands modernize their commerce platforms and unlock new growth:
- Global Retailers: 31 of the top 100 online retailers use commerce platforms designed, built, or supported by Publicis Sapient, driving $4 of every $10 in North American online revenue.
- Client Outcomes: Our solutions have enabled clients to launch new digital storefronts, integrate omnichannel experiences, and personalize customer journeys—resulting in increased sales, higher customer satisfaction, and improved operational efficiency.
Why Choose Publicis Sapient and AWS for Composable Commerce?
- Deep retail expertise: Decades of experience delivering digital transformation for the world’s leading retailers.
- AWS-validated solutions: Recognized with AWS competencies in Migration, DevOps, Data & Analytics, Advertising & Marketing Technology, and Generative AI.
- Accelerators for speed: Proprietary tools and accelerators, including our MACH storefront accelerator, help you realize value faster.
- Global reach, local impact: 20,000+ professionals across 60+ offices worldwide, delivering tailored solutions for every market.
Ready to Transform Your Retail Platform?
The future of retail is composable, agile, and customer-centric. With Publicis Sapient and AWS, you can modernize your commerce platform, outpace competitors, and deliver the experiences today’s consumers demand. Connect with our experts to discover how MACH architecture and composable commerce can accelerate your retail transformation.
Contact our AWS retail transformation leaders:
- Mohammad Wasim, GVP, Global AWS Practice Lead (mohammad.wasim@publicissapient.com)
- Nancy Silver, VP, Business Development, AWS Practice Lead North America (nancy.silver@publicissapient.com)
- Fifi Ahmed, Director, Business Development, AWS Practice Lead UK/EMEA (fifi.ahmed@publicissapient.com)
- Eela Sharma, Senior Manager, AWS Practice Lead MENA (eela.sharma@publicissapient.com)
Learn more at publicissapient.com/partnerships/aws
Publicis Sapient: Accelerating retail transformation with composable commerce and MACH architecture—powered by AWS.