Industry Spotlight: Cloud Transformation in Healthcare and Life Sciences with Publicis Sapient and AWS

Healthcare and life sciences organizations operate in one of the most challenging digital environments. Stringent regulatory requirements, the imperative for data privacy, and the need to deliver better patient outcomes—all while driving operational efficiency—demand a transformation partner with deep industry expertise and proven technology solutions. Publicis Sapient, in strategic collaboration with Amazon Web Services (AWS), is uniquely positioned to help healthcare and life sciences organizations unlock the full potential of cloud and AI-driven transformation.

The Power of Partnership: Publicis Sapient and AWS

Publicis Sapient’s global strategic collaboration with AWS brings together decades of digital transformation experience and the world’s most advanced cloud platform. This partnership leverages Publicis Sapient’s SPEED methodology—Strategy, Product, Experience, Engineering, and Data & AI—alongside AWS’s robust cloud, AI, and machine learning services. The result is a suite of industry-specific solutions designed to modernize legacy systems, automate critical workflows, and enable secure, compliant data collaboration at scale.

Addressing Healthcare and Life Sciences Challenges

Healthcare and life sciences organizations face unique challenges:

Regulatory Compliance and Data Privacy: Solutions are architected to meet the highest standards of security and compliance, leveraging AWS’s enterprise-grade safeguards and Publicis Sapient’s responsible AI principles.
Operational Efficiency: Automation and AI-driven workflows streamline clinical and business processes, freeing up valuable resources for patient care and research.
Scalable Innovation: Cloud-native platforms enable rapid deployment and scaling of new digital services, supporting everything from global content localization to real-time data collaboration.

Real-World Use Cases: Transforming Healthcare and Life Sciences

Generative AI-Powered Content Localization for Global Pharmaceutical Companies

A leading global pharmaceutical company partnered with Publicis Sapient to deploy a scalable generative AI solution on AWS for personalized marketing content generation. This solution automated the creation and localization of marketing collateral—including banner ads, emails, and digital sales presentations—across multiple languages and markets. The impact was significant:

Dramatic reduction in time to market for new campaigns and product launches
Estimated 35-45% reduction in content creation costs
Consistent, compliant messaging across global markets, supporting regulatory requirements

By leveraging AWS’s advanced AI services and Publicis Sapient’s Bodhi platform, the company efficiently repurposed and localized content, accelerating international expansion while maintaining strict compliance standards.

Automation of Clinical Documentation

Manual clinical documentation is a major burden for healthcare providers, detracting from patient care and increasing the risk of errors. Publicis Sapient has implemented AI-powered automation solutions that streamline clinical documentation workflows, freeing up clinicians’ time and improving accuracy. These solutions harness AWS’s secure cloud infrastructure and advanced AI capabilities to:

Automate the capture and structuring of clinical notes
Reduce administrative overhead and enable clinicians to focus on patient care
Enhance data quality and compliance with healthcare regulations

The result is improved operational efficiency, higher clinician satisfaction, and ultimately, better patient outcomes.

Secure, Compliant Data Collaboration for Improved Patient Outcomes

Data collaboration is essential for advancing research, improving care coordination, and driving innovation. However, privacy concerns and regulatory constraints often limit the ability to share and analyze sensitive data. Publicis Sapient’s Unified Audience Accelerator (PS360), available on AWS Marketplace, enables organizations to securely collaborate on data without exposing underlying patient information. Key benefits include:

Privacy-first data collaboration using AWS Clean Rooms and Salesforce Data Cloud
Rich audience insights and advanced analytics for research, marketing, and patient engagement
Compliance with global data protection regulations

This approach empowers healthcare organizations and life sciences companies to unlock new insights, optimize campaigns, and improve patient engagement—all within a secure, governed environment.

Measurable Business and Clinical Outcomes

Publicis Sapient and AWS deliver tangible results for healthcare and life sciences organizations:

Faster time-to-market: Accelerated deployment of new products, services, and campaigns
Cost savings: Significant reductions in content creation, operational, and IT infrastructure costs
Enhanced patient engagement: Personalized, compliant communications and digital experiences
Improved clinical outcomes: Streamlined workflows and data-driven decision-making
Security and compliance: Robust controls and automated monitoring to meet regulatory demands

SPEED Methodology: The Foundation for Industry Transformation

Publicis Sapient’s SPEED methodology is central to delivering successful digital transformation in healthcare and life sciences:

Strategy: Aligning transformation initiatives with business and regulatory objectives
Product: Designing and deploying digital products that enhance patient and provider experiences
Experience: Creating seamless, personalized journeys for patients, clinicians, and partners
Engineering: Building secure, scalable, and compliant cloud architectures
Data & AI: Leveraging advanced analytics and AI to drive actionable insights and automation

By integrating these capabilities, Publicis Sapient ensures that every solution is tailored to the unique needs of healthcare and life sciences organizations—delivering measurable business and clinical outcomes.

Recognized Leadership and Industry Impact

Publicis Sapient’s leadership in industry cloud transformation is recognized by leading analysts and clients alike. The company has been named a Market Leader in Industry Cloud Services by HFS Research and a Leader in the IDC MarketScape: Worldwide Cloud Professional Services 2024 Vendor Assessment. Clients consistently cite Publicis Sapient’s high-quality personnel, deep industry knowledge, and ability to deliver secure, compliant, and innovative solutions as key differentiators.

Accelerate Your Healthcare and Life Sciences Transformation

As the healthcare and life sciences sector continues to evolve, the need for secure, compliant, and innovative digital solutions has never been greater. Publicis Sapient, in partnership with AWS, offers the expertise, technology, and industry insight to help organizations modernize, automate, and unlock new value—improving patient outcomes and driving operational excellence.

Ready to transform your healthcare or life sciences organization? Connect with Publicis Sapient’s experts to discover how tailored cloud and AI solutions can help you meet regulatory demands, protect patient data, and accelerate your digital journey.