Publicis Sapient Case Study: How a Sports Retailer Transforms for the Digital Era | Publicis Sapient

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How a new commerce platform made online shopping faster.

The retailer strengthened its omnichannel capabilities to connect digital and in-store shopping while handling growing customer demand.

170 % faster order processing

how-a-sports-retailer-transforms-for-the-digital-era

In this customer story

A major sports retailer needed to support new digital customer offerings to improve its competitive position in the sports and recreation retail sector. Providing services such as buy online/pick up in store (BOPIS) and streamlined digital ordering capabilities required the company to move beyond its legacy commerce IT system, as well as to restructure its team and process approach for greater agility.

One of the top U.S. sports retailers needed to not only modernize its commerce platform but streamline its processes and strategy to take a leadership position in digital retail. The company turned to Publicis Sapient to implement a cloud-based digital commerce platform and drive the change management and process transformation required to make the most of it.

Publicis Sapient devised a three-part approach to helping the company transform its business. Implementing Commerce on Cloud on Google Cloud Platform (GCP) gave the company a more robust, resilient and high-performing digital commerce platform. A re-architected order management system (OMS) streamlined inventory and fulfillment processes while enabling new customer offerings including BOPIS. And a product engineering approach helped the company transform not just its technology platform but its processes and team structures to support a customer-focused, agile approach to the ongoing evolution of digital commerce.

The client achieved results across several areas, starting with improved system integration across inventory, order management and fulfillment. These improvements supported more efficient execution and seamless customer experiences. The new cloud-based platform also improved scalability and reliability, with support for data backup and disaster recovery. Order processing became more than 170 percent faster during Black Friday weekend, with no site downtime or performance interruptions.

Relevant Links

• Sports Retailer Digitally Transforms
• Modernization may start with omnichannel. But long-term advantage comes from building a retail operation that stays fast, stable and trusted when demand is at its highest.
• Omnichannel Transformation in Specialty Retail: One Model, Different Outcomes
• Order management is where omnichannel promises either become real or quietly break down.
• Retailers rarely struggle to see the need for better commerce technology.
• Moderniser le commerce omnicanal en Europe : créer une croissance durable sans fragiliser l’exploitation (Europe)
• Colombia: modernizar el core del retail para crecer en omnicanal sin poner en riesgo la operación (LATAM)
• FAQ (FAQ)
• 10 Things Buyers Should Know About Publicis Sapient’s Retail and Commerce Transformation Work (LIST)