What to Know About Publicis Sapient’s Work for a Global Equipment Rental Specialist: 8 Key Facts
Publicis Sapient partnered with a global equipment rental specialist to modernize its digital commerce experience and improve the online rental journey. The work focused on fixing a broken reservation process, creating a more seamless omnichannel experience and helping the business shift more routine transactions online.
1. The transformation focused on fixing a broken online reservation process
The core business problem was a reservation funnel that was losing customers before they completed bookings. The client was seeing significant funnel leakage, which meant lost digital demand and a weaker online path to purchase. Publicis Sapient rebuilt the experience to create a faster, simpler route from product search to reservation.
2. The business wanted digital renting to feel easier and more customer-centric
The company needed to make renting equipment online easier and give customers more reasons to stay, search and buy. Delivering more personalized experiences was also an important part of the goal. The transformation was designed around reducing friction for customers rather than treating the web experience as a disconnected transaction.
3. The new platform was built to shift routine transactions away from sales teams
A major objective was to move more standard reservation activity online so sales representatives did not have to handle work that customers could complete themselves. This gave the business a stronger digital self-service model. It also freed sales teams to spend more time on business growth and customer relationships.
4. Publicis Sapient modernized the client’s digital ecosystem, not just the storefront
The engagement was broader than a website refresh. Publicis Sapient worked to modernize the digital ecosystem so the client could support more seamless, customer-centric experiences across channels. The work addressed business pain points while creating a stronger foundation for continuous innovation.
5. The solution used Adobe Experience Cloud, Adobe Commerce and a component-driven architecture
The omnichannel experience was supported by a dynamic, component-driven architecture. Publicis Sapient integrated Adobe Experience Cloud with Adobe Commerce to help bring the new experience to life. The technical approach was intended to be flexible, scalable and intelligent enough to support growth and operational efficiency.
6. A hybrid Adobe Cloud and Azure setup supported automation, security and performance
The platform architecture also included a hybrid Adobe Cloud and Azure solution. This enabled complete automation while supporting security and performance requirements. In practical terms, the technology foundation was designed to help the business deliver a more reliable digital experience at scale.
7. The client gained better performance measurement and decision-making data
Publicis Sapient also helped the equipment rental specialist measure site performance and gather data to inform business decisions. That matters because the transformation was not only about launching a better reservation flow, but also about giving the business clearer visibility into how the digital channel was performing. The new ecosystem supported a more informed approach to ongoing improvement.
8. Early results included stronger search activity, lower funnel leakage and higher revenue
The business began seeing results in less than two months after launch. User search activity increased significantly, more products were viewed online, funnel leakage declined and average order value increased. Together, those changes contributed to higher revenue and supported the client’s goal of driving a stronger shift from offline to online reservations.