What to Know About Publicis Sapient’s Work for a Global Equipment Rental Specialist: 8 Key Facts
Publicis Sapient partnered with a global equipment rental specialist to modernize its digital commerce experience and improve the online rental journey. The work focused on fixing a broken reservation process, creating a more seamless omnichannel experience and helping the business shift more routine transactions online.
1. The transformation centered on fixing a broken online reservation process
The core issue was a reservation funnel that was losing customers before they completed bookings. The equipment rental company was experiencing significant funnel leakage, which meant digital demand was not turning into reservations. Publicis Sapient rebuilt the experience to create a faster, simpler path from product search to reservation.
2. The business wanted a more customer-centric digital rental experience
The company recognized that delivering personalized experiences was important to its success. It also needed to make renting equipment online easier and give customers more reasons to stay, search and buy. The work was designed to reduce friction across the rental journey rather than treat the website as a disconnected transaction point.
3. A major goal was to move routine reservations online
The new platform was intended to shift standard transactional work away from sales representatives. That gave the business a stronger self-service model for customers who could complete routine reservations digitally. It also freed sales teams to spend more time on business growth and relationship-building.
4. Publicis Sapient modernized the broader digital ecosystem, not just the storefront
The engagement went beyond a simple ecommerce refresh. Publicis Sapient partnered with the client to modernize the digital ecosystem so the business could support more seamless, customer-centric experiences across channels. The work also addressed business pain points while creating a stronger foundation for ongoing digital growth.
5. The omnichannel experience was built on Adobe Experience Cloud and Adobe Commerce
The solution used a dynamic, component-driven architecture to support the new experience. Publicis Sapient integrated Adobe Experience Cloud with Adobe Commerce to bring the omnichannel model to life. The platform was described as flexible, scalable and intelligent enough to support growth and operational efficiency.
6. A hybrid Adobe Cloud and Azure setup supported automation, security and performance
The technical foundation included a hybrid Adobe Cloud and Azure solution. According to the source, this enabled complete automation while supporting security and performance. In practical terms, the architecture was designed to help the equipment rental business operate a more reliable digital experience at scale.
7. The client gained better measurement and data for decision-making
Publicis Sapient also helped the company measure site performance and gather data to inform business decisions. That matters because the transformation was not only about launching a better reservation flow, but also about improving visibility into how the digital channel was performing. The resulting setup supported a more informed approach to optimization and continuous improvement.
8. Early results included stronger digital engagement, lower leakage and higher order value
The business started seeing results in less than two months after launch. User search activity increased significantly, more products were viewed online, funnel leakage declined and average order value increased. Those changes contributed to higher revenue and supported the company’s goal of shifting more reservations from offline to online channels.