As the world accelerates toward electrified mobility, utilities find themselves at a pivotal crossroads. The rapid adoption of electric vehicles (EVs) is not only reshaping transportation but also redefining the very fabric of the energy sector. For utilities, this transformation presents both a challenge and a remarkable opportunity: to move beyond traditional energy supply and become active, innovative participants in the EV charging ecosystem. By embracing new business models, leveraging data, and forging strategic partnerships, utilities can unlock new value streams and play a central role in the future of sustainable mobility.
Global demand for fossil fuels is peaking, and government policies are driving a shift toward cleaner energy. Utilities, facing increased competition and evolving regulations, must identify new sources of demand and relevance. The growth of EVs is a game changer, demanding significant investment in charging infrastructure and grid modernization. However, utilities that act decisively can shape the future of power networks, not just by providing electricity, but by offering digital tools, services, and customer experiences that differentiate them in a crowded market.
For many consumers, the journey to EV ownership is fraught with questions: How do I install a home charger? Where can I find public charging? What will it cost to charge my vehicle? Utilities are uniquely positioned to answer these questions and build early, trusted relationships with EV drivers. By providing transparent pricing, dynamic cost calculators, and seamless access to charging solutions, utilities can demystify the EV experience and foster customer loyalty.
Moreover, the installation and management of charging points—both at home and in public spaces—offer utilities a direct channel to collect valuable data on consumption patterns, peak demand, and user preferences. This data is the foundation for smarter grid management, targeted offers, and new service development.
The influx of EVs introduces new complexities to grid management. Charging demand is variable and can create significant peaks, especially during evenings or in densely populated areas. Utilities are responding by deploying multiple charging stations with load balancing capabilities, ensuring equitable service and preventing costly spikes in demand. By analyzing real-time charging data, utilities can:
Cities like Shanghai are already rolling out charging ports that double as interactive data-collection devices, providing insights into battery health, user habits, and vehicle locations. This level of intelligence enables utilities to anticipate needs, prevent congestion, and even explore advanced applications like vehicle-to-grid (V2G) integration, where EVs can return power to the grid during peak times.
Utilities are no longer limited to selling kilowatt-hours. The rise of peer-to-peer (P2P) charging platforms, such as Renault’s Plug Inn—developed in partnership with Publicis Sapient—demonstrates how digital innovation can unlock new revenue streams. By enabling individuals and businesses to share their home or commercial charging stations, utilities can:
Utilities can also explore bundled offerings, such as combining EV leasing, home energy management, and renewable energy solutions. Partnerships with OEMs, technology providers, and municipalities are essential to create integrated, interoperable ecosystems that deliver seamless experiences for drivers.
No single player can address the EV infrastructure challenge alone. Utilities must collaborate with automakers, technology innovators, and local governments to:
Examples abound: UK’s Western Power Distribution has partnered with Wallbox and Nissan on V2G trials, while energy retailers like Octopus Group are bundling EV leasing with innovative tariffs and roaming solutions. These collaborations not only enhance customer value but also position utilities at the heart of the mobility revolution.
The future of EV charging is not just about plugging in—it’s about creating a holistic, engaging customer journey. Utilities that invest in digital platforms, personalized recommendations, and omnichannel support can transform charging from a commodity into a differentiated service. Features such as real-time availability, transparent pricing, loyalty rewards, and community engagement foster trust and advocacy, turning users into brand ambassadors.
At Publicis Sapient, we have a proven track record of helping utilities and mobility leaders navigate this transformation. Our SPEED framework—Strategy, Product, Experience, Engineering, and Data & AI—empowers clients to:
The electrification of transport is a defining challenge—and opportunity—of our time. Utilities that embrace new business models, leverage data, and collaborate across the ecosystem will not only survive but thrive as architects of a cleaner, more connected future. By moving beyond traditional roles and becoming orchestrators of the EV charging experience, utilities can unlock new value streams, deepen customer relationships, and accelerate the transition to sustainable mobility.
Ready to lead the charge? Connect with Publicis Sapient to explore how your utility can seize the EV opportunity and shape the future of energy and mobility.