Publicis Sapient’s commitment to digital business transformation is exemplified by its strategic focus on regional leadership, particularly in high-growth markets such as Australia and the Middle East. By appointing visionary leaders like Angela Robinson in Australia and Ashwaq Al Shathri in Saudi Arabia, Publicis Sapient ensures that its global expertise is tailored to the unique needs, opportunities, and ambitions of each region. This approach not only accelerates client impact but also reinforces the company’s reputation as a trusted partner in digital innovation and transformation.
Australia’s ambition to become a world-leading digital economy by 2030 is matched by Publicis Sapient’s deep investment in the region. Under the leadership of Angela Robinson, Country Managing Director for Australia, Publicis Sapient is driving business growth and operational excellence from its Melbourne office. Robinson brings over two decades of consultancy and leadership experience, with a proven track record in digital innovation and AI-driven solutions. Her role is pivotal in scaling the company’s SPEED capabilities—Strategy, Product, Experience, Engineering, and Data & AI—across diverse sectors.
Publicis Sapient’s impact in Australia is visible through its partnerships with leading retailers, major banks, and government agencies. The company’s work spans digital transformation initiatives for clients such as Endeavour Group and Wesfarmers, as well as federal and state government portfolios in justice, education, and human services. By infusing AI into every aspect of its SPEED model, Publicis Sapient empowers Australian organizations to accelerate transformation, create innovative services, and deliver exceptional customer and citizen experiences.
In the Middle East, Publicis Sapient’s growth is anchored by its commitment to supporting national transformation agendas, most notably Saudi Arabia’s Vision 2030. The appointment of Ashwaq Al Shathri as Country Managing Director for Saudi Arabia underscores the company’s dedication to the region. Based in Riyadh, Al Shathri leads teams that deliver digital business transformation across government, health, and private sectors, leveraging the full spectrum of SPEED capabilities and advanced AI solutions.
Publicis Sapient’s regional expertise is already making a difference for clients such as Omantel, Diriyah Gate Development Authority, and Miral, as well as through consulting on smart city initiatives. The company’s approach aligns with Saudi Arabia’s drive to become a global leader in digital innovation, supporting the realization of Vision 2030 and the creation of new, citizen-centric experiences. Al Shathri’s leadership is instrumental in scaling operations, building local talent, and delivering measurable value to clients and society at large.
At the heart of Publicis Sapient’s regional success is its SPEED framework—a holistic approach that integrates Strategy, Product, Experience, Engineering, and Data & AI. This model enables the company to deliver end-to-end transformation, from ideation and strategy to execution and ongoing evolution. In both Australia and the Middle East, SPEED is not just a methodology but a catalyst for innovation, growth, and resilience.
The success of Publicis Sapient’s regional operations is rooted in the strength of its local leadership. Angela Robinson and Ashwaq Al Shathri exemplify the company’s belief that transformation is most effective when it is led by those who understand the local context, culture, and market dynamics. Their leadership ensures that global best practices are adapted to regional realities, fostering innovation, talent development, and long-term client partnerships.
As Australia and the Middle East continue to pursue ambitious digital transformation agendas, Publicis Sapient stands as a committed partner—investing in local talent, scaling its SPEED capabilities, and delivering measurable impact. The company’s regional leaders are not only advancing client success but also contributing to the broader economic and societal goals of their markets.
By combining global excellence with local expertise, Publicis Sapient is uniquely positioned to help organizations in Australia, Saudi Arabia, and beyond navigate the complexities of digital transformation and achieve sustainable growth in the digital age.