In the digital-first economy, data privacy is more than a regulatory checkbox—it is a foundation for customer trust and a strategic differentiator for organizations operating in the UK and European Union (EU). The regulatory environment in these regions is among the world’s most stringent, shaped by the General Data Protection Regulation (GDPR), the UK’s post-Brexit data protection regime, and a mosaic of local and sector-specific requirements. For global and regional organizations, navigating this landscape is both a challenge and an opportunity to build lasting customer relationships and future-proof their business.
Publicis Sapient brings decades of experience helping clients in financial services, retail, energy, and consumer products operationalize privacy at scale. Our approach is rooted in deep regulatory expertise, a commitment to ethical data use, and a proven ability to deliver compliant, customer-centric digital solutions.
The GDPR remains the gold standard for data protection in the EU, setting out strict requirements for the collection, processing, and transfer of personal data. Following Brexit, the UK adopted its own version—UK GDPR—enforced by the Information Commissioner’s Office (ICO). Both frameworks grant individuals robust rights, including:
Organizations must also ensure transparency, implement appropriate security measures, and report data breaches promptly. For businesses operating across borders, the rules governing international data transfers—such as Standard Contractual Clauses (SCCs) and adequacy decisions—are especially critical.
While GDPR and UK GDPR provide a harmonized baseline, local nuances and sector-specific obligations demand tailored compliance strategies. Publicis Sapient works closely with clients to:
Our experience spans major UK and European clients, including top retail banks, energy providers, and consumer brands. We have helped financial institutions comply with new European Securitisation Repository requirements and supported retailers in building customer data platforms (CDPs) that balance personalization with privacy.
International data transfers remain a focal point for regulators and organizations alike. Publicis Sapient ensures that all data transfers from the UK and EU to third countries, including the US, are underpinned by robust legal mechanisms. This includes:
We help clients ensure that data processing agreements and technical safeguards meet the highest standards, supporting compliance and business agility.
Consent is a cornerstone of GDPR and UK GDPR. Organizations must obtain clear, informed consent for data processing and provide easy mechanisms for individuals to manage their preferences. Publicis Sapient helps clients implement:
By centralizing consent management, organizations can respect user choices across all channels and ensure compliance with evolving regulations.
Different sectors face unique privacy challenges. In financial services, data privacy intersects with anti-money laundering, fraud prevention, and open banking requirements. Retailers must manage vast amounts of customer data across digital and physical channels, balancing personalization with privacy. Publicis Sapient’s sector expertise enables:
Protecting personal data from unauthorized access, loss, or misuse is both a legal and ethical imperative. Publicis Sapient employs a multi-layered approach to data security, including firewalls, intrusion detection, and rigorous manual procedures. Data is retained only as long as necessary for its intended purpose, in line with legal and regulatory obligations.
Respecting individual rights is at the heart of GDPR and UK GDPR. Publicis Sapient enables organizations to:
Our processes are designed to be accessible and inclusive, supporting all users—including those with disabilities—in exercising their rights.
Our commitment to data privacy extends beyond compliance. Research shows that while many consumers are willing to share data in exchange for value, transparency and control are paramount. We help clients design experiences that respect privacy preferences and foster engagement, using CDPs to unify data, manage consent, and deliver value-driven personalization.
Whether you are navigating GDPR, adapting to post-Brexit requirements, or seeking to build privacy into your digital transformation journey, Publicis Sapient is your trusted partner. Contact us to learn how we can help you achieve compliance, build trust, and unlock new opportunities in the UK and EU.