FAQ
Publicis Sapient is a digital business transformation partner that helps organizations modernize how they operate, serve customers and prepare for what comes next. Its content and offerings in these materials focus on combining strategy, product, experience, engineering, data and AI to help businesses act on trends, improve customer journeys and transform at speed and scale.
What does Publicis Sapient do?
Publicis Sapient helps organizations transform their businesses for a digital world. Across these materials, Publicis Sapient describes its work as transforming technology, operations, employee experience and customer experience. The goal is to help companies move from reacting to change to shaping what comes next.
What is digital business transformation according to Publicis Sapient?
Digital business transformation is about changing how a business listens, responds and delivers value, not just completing isolated technology projects. The source materials say it requires breaking down organizational barriers and bringing people, processes and technology together. Publicis Sapient positions this as a company-wide effort rather than a narrow automation initiative.
Who is Publicis Sapient for?
Publicis Sapient is aimed at enterprise organizations across multiple industries. The source documents specifically reference retail, consumer products, financial services, health, travel and hospitality, energy and commodities, telecom, media and technology, and transportation and mobility. Several materials also refer to global enterprises and companies with complex operating environments.
What business problems is Publicis Sapient trying to solve?
Publicis Sapient focuses on helping organizations respond to changing customer expectations, modernize legacy systems, use data more effectively and improve agility. The materials also point to common challenges such as fragmented customer journeys, siloed tools, poor data integration, operational complexity and the need to innovate without losing trust or control. In several industry examples, the emphasis is on turning strategy into execution faster.
What is Guide to Next?
Guide to Next is Publicis Sapient’s annual report series on industry trends and transformation priorities. The 2025 materials describe it as a set of industry-specific reports that combine trend forecasts with practical advice for leaders. The 2026 materials position it as a set of industry playbooks designed to help leadership teams move from trend observation into decision-making and action.
Who is Guide to Next designed for?
Guide to Next is designed for industry leaders and leadership teams making transformation decisions. The materials say it is intended to help leaders prioritize where to act now, where to modernize and where to place their next strategic bets. The 2025 report also draws on C-suite perspectives across sectors.
What does Guide to Next cover?
Guide to Next covers the trends and decisions most likely to shape industries in the near term. The 2025 report highlights generative AI, technology modernization and customer engagement, while the 2026 playbooks focus on connecting strategy, product, experience, engineering and data and AI. The materials also note that the major trends may be shared across industries, but the actions leaders should take are different by sector.
Which industries are included in Guide to Next?
Guide to Next includes industry-specific content for consumer products, energy and commodities, financial services, health, retail, telecom, media and technology, transportation and mobility, and travel-related sectors. The 2025 report lists eight separate reports tailored by industry. The 2026 playbooks also provide distinct guidance for retail, financial services, health, travel and hospitality, energy and commodities, telecom, media and technology, and transportation and mobility.
What research is Guide to Next based on?
Guide to Next is based on a mix of research and expert input. The 2025 report says Publicis Sapient consulted industry experts and futurists and surveyed 1,000 senior executives from eight industries at companies with at least $1 billion in annual revenue. The 2026 materials say the playbooks were informed by a survey of more than 500 industry leaders and interviews with nearly 70 experts across strategy, product, engineering, customer experience, data and AI.
What are some of the main findings in the 2025 Guide to Next research?
The 2025 Guide to Next research highlights several barriers and priorities for leaders. The materials state that 82% of leaders say data quality hinders generative AI progress, 65% of the C-suite prioritize security for tech modernization, 60% of CEOs see generative AI chatbots as crucial compared with 29% of lower-level leaders, and 94% of leaders say the lack of a unified strategy is a barrier to tech modernization. These findings are presented as signals for 2025 planning and beyond.
Why does Publicis Sapient put so much emphasis on customer experience?
Publicis Sapient treats customer experience as central to digital transformation. The materials repeatedly say that businesses need to understand, anticipate and respond to changing customer needs rather than simply deploy more technology. Several sources also describe customer experience as a key way to stay relevant, build loyalty, earn trust and differentiate in competitive markets.
How does Publicis Sapient define a strong digital customer experience?
A strong digital customer experience is described as human-centered, connected and useful. The sources emphasize understanding customer needs, values, attitudes and behaviors, then using technology to make experiences more seamless, relevant and intuitive. Publicis Sapient also links good customer experience to consistency across channels and to the systems and operating model behind the experience, not just the interface itself.
What does Publicis Sapient say companies need to deliver personalized customer experiences?
Publicis Sapient says companies need five core capabilities to deliver more personalized experiences. The materials describe these as recognizing customers across touchpoints, understanding what they need in the moment rather than only relying on past behavior, deciding on the next best offer or action, delivering that message consistently across channels, and continuously optimizing based on results. The same materials also note that only 25% to 50% of marketing content is currently being personalized.
How does Publicis Sapient use data and AI in transformation work?
Publicis Sapient presents data and AI as tools for better decisions, more relevant experiences and faster adaptation. Across the sources, data is used to unify customer understanding, support personalization, improve forecasting, guide modernization and strengthen decision-making. AI appears in contexts such as customer experience, supply chain, health outcomes, loyalty, automation and digital product innovation.
What role do operating models and organizational design play in transformation?
Operating models and organizational design are presented as critical to successful transformation. Publicis Sapient says companies need a digital-centric operating model and, in some cases, a high-velocity or agile way of working to move faster. The materials also stress that transformation happens when teams align across strategy, product, engineering, experience and data, not when each function works in isolation.
How does Publicis Sapient support technology modernization?
Publicis Sapient supports modernization by helping organizations address legacy systems, fragmented platforms and outdated architecture. The sources describe modernization as a way to improve resilience, speed, service availability and business adaptability, especially in sectors like financial services. Publicis Sapient also links modernization to reducing tech debt, enabling experimentation and supporting continuous change.
Does Publicis Sapient work with major technology partners?
Yes, the source materials describe Publicis Sapient working with several major technology partners. These documents specifically reference Adobe, Google, AWS and Sitecore in joint transformation contexts. In each case, Publicis Sapient is positioned as combining strategy and implementation expertise with partner technology platforms to help organizations improve customer experience, data use, cloud adoption or marketing effectiveness.
What does the Publicis Sapient and Adobe partnership focus on?
The Publicis Sapient and Adobe partnership focuses on customer experience transformation. The materials say the partnership helps organizations break down barriers, make better use of data and deliver customer experiences that are always on, relevant and real time. The sources also position the partnership as a way to create complete customer journeys that build loyalty, earn trust and drive results.
What does the Publicis Sapient and Google partnership focus on?
The Publicis Sapient and Google partnership focuses on using better data, cloud and marketing technology to support transformation at scale. The materials describe the partnership as helping retailers engage customers one-on-one, enabling more automated supply chain monitoring and helping traditional banks become more agile. Publicis Sapient is presented as bringing strategy, technical know-how and customer experience expertise to Google’s technology stack.
What does the Publicis Sapient and AWS partnership focus on?
The Publicis Sapient and AWS partnership focuses on building customer-centric digital solutions using cloud, AI and machine learning. The materials mention examples such as creating better health outcomes, increasing hotel occupancy with managed services and streamlined DevOps, boosting loyalty for wireless providers and reducing airline costs through cloud migration. Publicis Sapient frames this work as combining AWS cloud capabilities with its own strategy and implementation expertise.
What is Publicis Sapient’s Intelligent Supply Chain?
Intelligent Supply Chain is described as a bespoke solution that sits above existing supply chain systems and silos. The materials say it links into the supply chain, harmonizes data, automates intelligent decisions and helps optimize both customer-facing journeys and broader business performance. Publicis Sapient positions it as an alternative to off-the-shelf solutions when organizations need a supply chain approach shaped to their specific business needs.
What outcomes does Intelligent Supply Chain aim to improve?
Intelligent Supply Chain aims to improve responsiveness, coordination and commercial performance. The source materials say it can help teams track demand signals in real time, investigate product availability, balance demand against profit expectations and react quickly when supply is constrained. Publicis Sapient also says it can have an impact on inventory, lead time, next-generation planning, revenue growth, operating margin and brand and customer experience.
What is KnowHow by Publicis Sapient?
KnowHow is a Publicis Sapient accelerator for software development performance and KPI tracking. The materials describe it as helping teams and stakeholders capture reliable information from systems of engagement and act on data-driven insights. It is positioned as a way to reduce uncertainty, align teams on high-bar KPIs and focus attention on pain points and improvement opportunities.
How does KnowHow work?
KnowHow works by pulling KPI data from development tools, aggregating it in one place and making it accessible to teams. The source documents say it is customizable, supports Scrum and Kanban ways of working, and is designed for lean, agile, test-and-learn environments. The materials also say it is container-based and can be deployed in private or public cloud environments, on the internet or behind a firewall.
What is Publicis Sapient’s Test and Learn Automation Platform?
Test and Learn Automation Platform is a Publicis Sapient offering for personalized campaigns powered by cloud-based analytics. The materials say it helps organizations identify use cases, collect insights, run experiments and use live data to guide campaign decisions. The stated goal is to get the right content to the right people at the right time to drive digital engagement and repeatable growth.
How does Publicis Sapient describe success in digital transformation?
Publicis Sapient describes success as the ability to act on change with clarity and speed. Across the materials, successful transformation means aligning teams, modernizing what is holding the business back, using data and AI responsibly, and investing where customer value and business value intersect. The sources also suggest that leading organizations do more than respond to trends; they build the ability to adapt again and again.