In today’s rapidly evolving financial landscape, institutions face mounting pressure to modernize their operations, enhance customer experiences, and maintain regulatory compliance—all while harnessing the transformative power of cloud and artificial intelligence (AI). Publicis Sapient stands at the forefront of this transformation, leveraging deep industry expertise, strategic partnerships with leading cloud providers, and a proven track record of innovation to help banks, insurers, and capital markets firms become future-ready.
Publicis Sapient’s approach to digital business transformation is underpinned by robust alliances with the world’s top cloud providers. As an Amazon Web Services (AWS) Premier Tier Partner, Publicis Sapient has achieved the AWS Financial Services Competency, a designation that recognizes its ability to deliver large-scale, cloud-native solutions tailored to the unique needs of financial institutions. This competency highlights the firm’s expertise in modernizing core banking processes, optimizing capital markets, and streamlining payment systems through AWS’s secure, scalable infrastructure.
Beyond AWS, Publicis Sapient’s global partnership with Google Cloud accelerates the adoption of generative AI and advanced analytics for financial services clients. These collaborations enable seamless cloud migrations, legacy modernization, and the deployment of AI-driven platforms—all while ensuring compliance with stringent industry regulations. By integrating best-in-class cloud capabilities with its own SPEED framework—Strategy, Product, Experience, Engineering, and Data & AI—Publicis Sapient delivers end-to-end solutions that drive measurable business value.
Publicis Sapient’s leadership in cloud and AI transformation is consistently recognized by top industry analysts. The firm has been named a Leader in the IDC MarketScape: Worldwide Cloud Professional Services 2024 Vendor Assessment, praised for its breadth of industry experience, high-quality personnel, and ability to drive both creative and technical change. Clients and partners commend Publicis Sapient for its ability to win C-suite trust and deliver business impact through a data-first, cloud-enabled approach.
In addition, Publicis Sapient is a Market Leader in HFS Research’s Industry Cloud Services and Generative Enterprise Services (GenAI) reports. HFS highlights the company’s advisory-led approach, investment in all major hyperscalers, and its unique ability to operationalize cloud-native transformation across the financial services value chain. The firm’s proprietary AI platforms, such as Sapient Slingshot and Bodhi, further accelerate software development and generative AI adoption, enabling clients to unlock new efficiencies and business models.
Publicis Sapient’s impact is evident in its work with leading financial institutions worldwide. For example, the firm partnered with a major global bank to modernize its infrastructure and enhance the software development lifecycle using generative AI. This initiative delivered up to 40% efficiency gains, all within a comprehensive AI framework designed to meet rigorous risk and compliance standards. Such results underscore Publicis Sapient’s ability to deliver tangible outcomes in highly regulated environments.
In another collaboration, Publicis Sapient supported Goldman Sachs in launching a cloud-native transaction banking platform—one of the first all-digital platforms in the market. Developed with an API-first approach, this platform enables innovative products like Virtual Integrated Accounts and provides enhanced capabilities for cash and payments services. Publicis Sapient’s role as both a strategic advisor and technology partner was instrumental in bringing this vision to life, demonstrating the firm’s expertise in building secure, scalable, and compliant financial solutions.
AI is now a critical differentiator in financial services, and Publicis Sapient is helping clients harness its full potential. The firm’s generative AI solutions are deployed across a spectrum of use cases:
For a multinational investment bank, Publicis Sapient implemented Microsoft 365 Copilot and document imaging, improving process efficiencies in email and unstructured data handling—resulting in savings of tens of millions of dollars. These successes are made possible by the firm’s integrated SPEED model and its commitment to combining human-centered design with cutting-edge technology.
With over 30 years of digital innovation experience and a portfolio of more than 100 financial services clients, Publicis Sapient is uniquely positioned to guide organizations through every stage of their cloud and AI transformation journey. The firm’s advisory-led, outcome-focused approach ensures that technology investments are aligned with business objectives and regulatory requirements.
Clients value Publicis Sapient’s ability to break down silos, connect them with the right technology partners, and deliver solutions that are both innovative and compliant. Whether modernizing core banking systems, launching new digital products, or scaling AI-driven platforms, Publicis Sapient delivers the expertise, execution, and measurable results that financial institutions need to thrive in a digital-first world.
As the financial services industry continues to evolve, the imperative to modernize with cloud and AI has never been greater. Publicis Sapient’s strategic partnerships, recognized leadership, and proven solutions make it the trusted advisor for technology-driven transformation. Discover how your organization can unlock new growth, drive operational excellence, and deliver the experiences your customers truly value—partner with Publicis Sapient to lead the next wave of financial innovation.