In a time of accelerated change, it is now more important than ever to deepen your relationship with customers by not only meeting their expectations, but by anticipating, then exceeding those expectations. Now, if you were told that you could enhance your consumer relationships while making daily operations exponentially more efficient, you would probably say that it’s too good to be true. However, by moving to cloud and fully appreciating its value as an integral component in your own digital business transformation, this inconceivable proposition becomes a reality. The fact of the matter is that Next is Now -- and it is imperative to stay ahead of the constant evolution of technology in order to stay ever-relevant in your consumer’s minds. The incorporation of cloud through Microsoft Azure gives you the opportunity to optimize functions enterprise-wide to better meet your customers’ needs and drive their solutions through its digital capabilities. The challenge for every enterprise is to find ways to become more profitable without sacrificing the quality of current operations. By moving to cloud, you are given the opportunity to reduce operational costs while becoming more efficient by delivering your technology services more effectively.
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Moving business operations to a fully digital platform may or may not have already been a consideration for you to date, especially if your legacy systems seem perfectly adequate. The problem is that today’s continuous technologically-advancing business world is not slowing down to wait for companies to keep up. In order for your enterprise to continue competing both today and in the future market, now is the time to adapt your business operations to fully utilize digital cloud platforms.
So, what exactly is the value in cloud versus traditional data centers? The simple answer is that cloud does what your legacy systems have already been doing, but does it better, faster and with greater cost-savings. Publicis Sapient understands this, and through its long-standing partnership with Microsoft, incorporates Microsoft’s Azure cloud-based data center to secure and support client data collections and applications enterprise-wide on a global basis for over 120 clients globally and growing daily.
The challenge for every enterprise is to find ways to become more profitable without sacrificing the quality of current operations. By moving to cloud, you are given the opportunity to reduce operational costs while becoming more efficient by delivering your technology services more effectively.
One of the most important ways to gain consumer loyalty as an enterprise is by developing a relationship based on trust between you and your consumer. This trust allows you to better understand your consumer and more accurately cater products and services to their needs. It is not possible, however, if you cannot securely store and process your customer’s information. So, how can you ensure that you are best protecting your customer information as well as your own business information?
Publicis Sapient, in partnership with Microsoft - through Microsoft’s Azure Sentinel - delivers cloud-based security that is consistently more secure than on-premises infrastructure.
In order to remain relevant and compete in today’s competitive world, business agility is a priority. Fortunately, business agility is a primary advantage delivered by cloud and is a driving factor for organizations choosing to adopt the cloud. With Microsoft Azure, the ability to instantly “turn on” resources at a global level (with 60+ regions globally) streamlines scaling up and down based on business demands, and ensures organizations only pay for actual usage and needs while allowing them to be more responsive to customer needs.
According to Gartner, due to developer shortages and skill-set challenges, IT leaders today are faced with challenges that impact their ability to deliver increasing levels of business automation in a rapid, reliable manner. As such, low-code application platforms (LCAPs) improve the ease in which business applications are delivered and provide greater capabilities that allow for smaller and less specialized teams of developers.
“Our number one criterion was to improve the security of our organization. Sentinel gave us a faster route to be a more effective and efficient organization. It’s far more dynamic than our legacy solution. And we are a growing business, so we needed a security solution that could adapt and not get in the way. We feel like we have found that in Azure Sentinel.”
CISO , in e-commerce/fashion industry
As discussed, the value of moving to cloud includes inherent benefits to essential enterprise components, however, the greater value lies in its key role in connecting and utilizing your data to swiftly, securely, efficiently and cost-effectively allow your enterprise to remain ever-relevant in the constantly changing mind of today’s consumer. And it just so happens we do this on a daily basis, bringing industry-specific experience, best-of-breed talent and expertise, all while implementing and executing with an unsurpassed global perspective. In fact, Publicis Sapient and Microsoft have partnered for over 20 years to deliver digital solutions that leverage the best of Publicis Sapient’s unique skill set in digital business strategy, consulting, customer experience, marketing modernization, IT, Data and AI, and deep industry skills, paired with Microsoft’s industry-leading cloud solutions that allow us to generate real business value for our clients worldwide.
So, where do you get started? Consider just where you are on your digital business transformation continuum. Are you ready to reduce operational costs and increase your control over profit margins? Are you ready to integrate and manage your environments with easy-to-use tools? Would you like to accelerate developer creativity and time to market? Do you want to improve your security against evolving threats with intelligent threat protection? Wherever you are in your business and digital transformation journey, Publicis Sapient and Microsoft can help you in your evolutionary quest through greater consumer insights and data-driven solutions.
Together, PS and Microsoft have created a seamless customer journey throughout the lending process, resulting in reducing loan application time and cost per loan by up to 33% and improving end-to-end productivity by 10-15%. At every stage of the application process, customers are better informed and more satisfied with the overall experience. Able to operate and integrate with any existing systems, Loan Manager can help at every stage of the lending journey, including: communication, documents, data, process and management information (MI).
Partnering with Walgreens - a leading pharmacy store chain in the US - Publicis Sapient and Microsoft transformed the customer experience and enabled sales while driving repeat consumer purchases through the development of a mobile app based on cloud implementation. From delivering faster reaction times regarding when and where prescriptions are ready, to the correlation of relevant offers based on purchase patterns and timing (such as sunscreen coupons in May in anticipation of summer months), the app also allowed consumers to be touch-free when making purchasing decisions rather than interacting with people during times of COVID.
Lacking insight into carbon emissions data and key energy efficiency metrics, as well as lacking a platform to provide the timely reports and forecasts that measure the energy and carbon emissions from complex and energy intensive facilities, a Fortune 500 Oil & Gas company turned to Publicis Sapient and Microsoft for an enterprise solution. The team designed & built an Energy & Emissions Management Solution to decrease energy consumption, reduce greenhouse gas emissions and to improve reporting and regulatory compliance. In addition, it assisted with energy transition strategy and the energy management practice enterprise-wide.
THE RESULT? An annual OPEX savings of $150,000,000, 30 million BTU of annual energy savings, a 5% efficiency improvement and a 50+% reduction in annual electricity cost for some refineries. This solution identified 20 opportunities that will generate an estimated 20 – 30M in incremental ACR and can scale to service any energy company.
Brad Felmlee Director Technology, Microsoft Practice, Publicis Sapient
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John Weston Senior Vice President, Global Microsoft Practice, Publicis Sapient
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