Over 1 million users have been reached with personalised journeys, resulting in significant business outcomes:
Unilever’s AI platform captures 20 times more behavioural and preference data than static campaigns, providing a real-time view of each customer and actionable insights to drive dynamic media plans.
Sam scans his face with his phone. AI detects he is 62% sleepy and 38% grumpy, then curates an energising routine: play a high-energy track, refresh with a recommended Unilever shower gel, and finish with a few power poses. Let’s go!
Bored at lunch? Sam uses his phone to AR-test Unilever deodorants that match his mood. He saves the right one for Friday night.
Near campus, Sam spots a smart vending machine. It gives him a quick facial scan, identifies his scent profile, and dispenses a personalised sample with a digital coupon.
He receives a message from his AI wellness coach: “Big match tomorrow? Let’s reset with this Unilever body spray and a grounding breathing technique.” All set for tomorrow’s win.
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