Gurgaon, October 17, 2018: Publicis.Sapient, the digital business transformation hub of Publicis Groupe, today launched a short film, #PeopleNotLabels, in partnership with The Humsafar Trust, India’s oldest LGBTQ organization. The film aims to build awareness of the constant obstacles encountered by trans people in Indian society.
Set in the city of Bengaluru, the film offers a brief view into the lives of Sowmya Shri, a transwoman, and Christy Raj, a transman, uncovering the commonalities in which people, irrespective of their gender, love and care for each other. Through the unique, unheard stories of these two protagonists, the film reveals the harsh realities of mental and physical trauma, gender dysphoria, and the misguided labelling and appearance-bias that exist against the transgender community across the country.
“At Publicis.Sapient, we have always believed in equal opportunities and have been strong proponents of diversity and inclusion. Our efforts to enable transformation through this philosophy also extend beyond our own organization into the work we do as part of our corporate social responsibility initiatives. Through TRANScend, a pioneering social impact project, we are working in partnership with The Humsafar Trust to enhance the socio-economic inclusion of trans people into society in India. Sowmya and Christy’s story is inspirational and heart-warming, and I’m glad the world gets to hear their story of love and care,” said Sanjay Menon, Managing Director, Publicis.Sapient, India.
#PeopleNotLabels is an initial step towards generating awareness about the hardships faced by the 4.8 million individuals (according to the 2011 India census) in the community. Their rights are largely compromised in the country, leaving them in a state of isolation within households, communities, and institutions. As per a recent study by the National Human Rights Commission, about 96% of transgenders are denied jobs and are forced to take low-paying or undignified work for livelihood; 50-60% of them have never attended school, and of those who did, 18% are physically abused, while 62% are verbally abused in school.
Speaking on the biases faced by the transgender community, Vivek Anand, CEO, The Humsafar Trust, said, “The transgender communities are among the most marginalized groups of our society. They become victims of violence and discrimination and, despite a positive judgement from the Supreme Court in April 2014, they are still not accepted as part of society. We are yet to traverse a long road towards acceptance and equality of the Trans communities. The TRANScend project is a small step towards bringing TG communities into the fold of mainstream society and creating opportunities that will empower them to lead a life of dignity and respect.”
The video is available here: http://bit.ly/2Ci9Qlw
INFO BOX:
Publicis.Sapient, the digital business transformation hub of Publicis Groupe, helps clients drive growth and efficiency and evolve the ways they work, in a world where consumer behavior and technology are catalyzing social and commercial change at an unprecedented pace. With 19,000 people and over 100 offices around the globe, our expertise spanning technology, data sciences, consulting, and creative, combined with our culture of innovation, enables us to deliver on complex transformation initiatives that accelerate our clients’ businesses through creating the products and services their customers expect. For more information, visit www.publicis.sapient.com.
The Humsafar Trust is the oldest LGBTQ organization in India. It was founded by Ashok Row Kavi, a reputed journalist and activist, at a time when there was no talk and no national-level movement for LGBTQ human rights. It is one of the leading organizations covering the spectrum of sexual minorities in India.
Publicis.Sapient
Neha Pathak
+91 9871033958
nephatha@publicisgroupe.net