PUBLISHED DATE: 2025-08-14 06:57:04
Publicis Sapient
Cloud & Infrastructure Strategy
Offering Summary
Transform your business from rigid hardware to agile software with strategies designed to mitigate risk, ensure resilience, and elevate security in the cloud. Join an IT ecosystem that streamlines operations, aligns IT with business goals, and fosters innovation without compromising efficiency. We help future-proof your business by blending on-premises, private, and public cloud for hybrid solutions that reduce infrastructure costs and unlock the full potential of your cloud investment.
Solving Digital Business Transformation Challenges
Accelerate and Optimize Your Cloud Journey
When modernizing your IT infrastructure, we focus on transitioning your systems to software-defined solutions tailored to meet both your IT and business goals. This transition enhances your organization’s agility and efficiency, while fostering a culture of continuous innovation. By moving away from legacy platforms and adopting a cloud-native environment, you can eliminate operational friction and break down silos, enabling your business to scale and respond dynamically to market demands.
Our experienced cloud strategists integrate seamlessly with your team, providing assessments, roadmaps, and expert guidance to help you unlock the full potential of your cloud investment.
Cloud Strategy
A cloud strategy serves as your roadmap, clearly outlining the business case and demonstrating the ROI and total cost of ownership for your cloud journey. It explores the motivations and factors driving your organization toward the cloud. We translate your vision into action, detailing the necessary phases, timelines, and resources for a smooth and efficient transition.
Cloud Advisory
Our cloud advisory services align your cloud journey with your organizational structure and operating model, ensuring seamless integration and maximum value. We help you craft a skills readiness plan to equip your team with the knowledge and tools needed to thrive in the cloud. By establishing a Cloud Center of Excellence (CoE), we foster best practices and knowledge sharing across your organization.
Assessment
Our cloud specialists evaluate your current environment across critical domains such as FinOps to optimize costs, security to fortify your enterprise, and governance to establish best practices. Whether you navigate a multicloud or hybrid landscape, we provide an unbiased evaluation. We help you prioritize applications based on risk, value, and complexity, ensuring a smooth cloud transition. Gain a clear understanding of your cloud readiness and chart a confident migration path forward.
Cloud & Infrastructure Strategy Business Outcomes
- A clear plan of action to simplify IT systems
- Realistic timelines and costs
- Identification of applications that are too risky
- A strong foundation for digital business transformation
- Maximized business value from cloud
- Ability to scale
How We’ve Made an Impact
Yellow Freight
The Imperative for Change:
- The existing web portal didn’t support self-service booking, disappointing customers and creating more work for customer service teams and account executives.
The Transformative Solution:
- Defined a cloud strategy and roadmap for a scalable website, mobile platform, central data repository, and API channel.
- Built a cloud solution that enables Yellow’s IT team to provision infrastructure in hours and build, monitor, and control services using AWS.
- Enabled internal applications and partners to access data from the central repository.
The Business Impact:
- 42% increase in visits and page views
- 29% higher rate of return
- 2x more time spent on website
- 89% increase in viewing pages per session
- 19% increase in organic search traffic
British Retailer
The Imperative for Change:
- Need for an e-commerce solution that performs well everywhere, scales easily, and delivers personalized experiences.
The Transformative Solution:
- Advised the retailer on building a new flagship e-commerce website.
- Created a tailored cloud solution that allows marketing teams to personalize content based on each shopper’s segment and country.
- Prepared the retailer’s teams to manage and sustain the solution internally.
- Helped design a digital strategy for retail offerings to make it more convenient for travelers in a rush to make purchases.
The Business Impact:
- £30M revenue boost in the last year
- Higher conversion rate
- Increased cross-selling
- Less customer drop-off
Leading Investment Firm
The Imperative for Change:
- Deepen engagement with prospects and existing customers through a digital platform.
The Transformative Solution:
- Streamlined technology assessment through comprehensive discovery sessions.
- Delivered a custom architecture for Adobe Experience Manager, integrated with Adobe Target and Adobe Analytics, and augmented with additional security.
The Business Impact:
- Increased engagement through actionable insights
- Freed up time for teams to focus on innovation
- Enabled scale to support expansion to new countries
What Sets Publicis Sapient Apart?
Publicis Sapient brings deep expertise across public, private, and hybrid cloud models to help match the right platform to your organization’s IT and business goals. With more than 15 years of experience, proven tools, and accelerators, we help you migrate to the cloud efficiently.
We can meet you wherever you are on your cloud journey, offering end-to-end guidance that positions your stakeholders and business for sustained success. Our strategic cloud approach relies on collaboration to clearly define problems, solutions, and a vision for the future.
Rather than focusing solely on technology, we leverage the strengths of our leading cloud partners—including AWS, Google, and Microsoft—to build cloud infrastructure that allows your business to pivot in real time to meet ever-changing demands.
For more information, visit https://www.publicissapient.com/solutions/cloud-infrastructure.
Why Publicis Sapient?
Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in an increasingly digital world. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering, and Data. Combined with our culture of curiosity and deep industry knowledge, this enables us to deliver meaningful impact to our clients’ businesses by reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe, with 20,000 people and over 50 offices worldwide. For more information, visit www.publicissapient.com.