India’s financial services sector is undergoing a seismic shift. Fueled by a tech-savvy population, rapid smartphone adoption, and a government committed to digital inclusion, the region has become a global epicenter for digital business transformation (DBT). From the meteoric rise of digital wallets and payment platforms to the proliferation of edtech and fintech innovations, India is not just keeping pace with global trends—it is setting them.
At the heart of this transformation is a unique convergence: a vast, sophisticated engineering talent pool and a market that demands both scale and agility. Publicis Sapient is proud to be a strategic partner in this journey, helping Indian banks, insurers, and fintechs modernize legacy systems, drive financial inclusion, and deliver customer-centric innovation at scale through our SPEED capabilities—Strategy, Product, Experience, Engineering, and Data & AI.
India’s financial landscape has been redefined by the explosive growth of digital payments. Platforms like UPI, Google Pay, and Paytm have made cashless transactions ubiquitous, processing hundreds of millions of transactions daily. This scale is unmatched globally and has created a new standard for speed, reliability, and user experience. The same spirit of innovation is evident in the rise of digital-first banks, insurance platforms, and a thriving edtech sector that is democratizing access to financial education and services.
This environment presents both opportunities and challenges. Financial institutions must modernize legacy systems to keep up with the pace of change, ensure regulatory compliance, and deliver seamless, secure experiences to a diverse customer base. The stakes are high: success means not only capturing new market share, but also advancing financial inclusion for millions.
India is no longer seen as a destination for cost-effective talent—it is recognized as a global hub for engineering excellence and innovation. With 75% of Publicis Sapient’s global engineering team based in India, we have witnessed firsthand the sophistication and scale of local talent. Indian engineers routinely solve for complexity and scale—whether it’s building payment systems that handle 100 million transactions a day or designing platforms that support dozens of languages and regional nuances.
This depth of expertise enables Publicis Sapient to deliver transformation at a pace and scale that few can match. Our teams in India are not just executing—they are co-creating solutions with clients, bringing engineering leaders into the room from the very beginning to ensure that technology decisions are aligned with business strategy and customer needs.
Publicis Sapient’s SPEED framework is at the core of our approach to digital business transformation in India:
One of the most profound impacts of digital transformation in India is the advancement of financial inclusion. By leveraging digital channels, banks and fintechs are reaching previously underserved populations, offering microloans, insurance, and savings products tailored to local needs. Publicis Sapient partners with clients to design solutions that are accessible, intuitive, and built for scale—helping to bridge the gap between urban and rural, digital native and first-time user.
Our customer-centric approach ensures that every transformation initiative is grounded in empathy and insight. We work with clients to understand evolving customer needs, deliver omnichannel experiences, and foster loyalty in a highly competitive market. Whether it’s enabling hyper-personalized offers, streamlining onboarding, or supporting financial education, our focus is on creating value for both the business and its customers.
Legacy technology remains a significant barrier to innovation for many Indian financial institutions. Publicis Sapient specializes in guiding clients through the complex process of modernization—integrating cloud solutions, breaking down operational silos, and enabling real-time data flows. Our engineering teams ensure that transformation is not just about technology, but about building the agility to adapt to regulatory shifts, new competitors, and changing customer expectations.
India’s financial services sector is at a pivotal moment. The future belongs to those who can adapt, innovate, and put the customer at the center of everything they do. Publicis Sapient is your partner for what’s next—helping you modernize, scale, and lead in the digital era.
Connect with our experts to start your transformation journey today.