SPEAKER: The race to net zero is in full swing. A promising tool for reaching that finish line and achieving climate goals is carbon markets. In this series, we will explore the challenges standing in the way of a greener future and how carbon markets can help industries decarbonize their economies for a positive impact on the planet. Energy consumption witnessed a sharp increase since the beginning of the industrial era in 1850. Today, most industries continue to heavily rely on fossil fuels. So how can we decarbonize these industries without radically disrupting our economies? All projected efforts from decarbonization will likely fail to reduce CO2 levels to the required level. Meaning, say goodbye to curbing global temperatures below 1.5°C by 2030, unless we invest in an alternative instrument like functional and scalable carbon markets, which will then accelerate the journey towards decarbonization and reduce global temperatures below the 1.5°C mark. But what exactly are carbon markets? Think of them as a financing instrument which allows companies boasting a high carbon footprint to invest in CO2 reduction or climate mitigation projects. Some may say carbon mitigation measures through offsets are controversial. We say it's about properly understanding how to utilize carbon markets effectively. When done right, these solutions could very well play a crucial role in solving climate change. Stay tuned for more videos in this video series where we will dig deeper into the world of carbon markets and discover how companies can offset their emissions. Until then, learn about our work and get in touch at publicisapient.com.