The automotive industry is in the midst of a profound transformation. Electrification, connectivity, and shifting consumer expectations are redefining what it means to move, own, and experience vehicles. At the heart of this revolution is artificial intelligence (AI) and data—powerful enablers that are not only optimizing operations but also creating entirely new value ecosystems for both customers and manufacturers. Publicis Sapient stands at the forefront of this change, leveraging AI-driven experience transformation to help automotive brands lead in the era of digital mobility.
Today’s automotive leaders recognize that the future of mobility is not just about building better cars—it’s about creating seamless, personalized, and connected experiences that span the entire customer journey. Publicis Sapient’s SPEED model—Strategy, Product, Experience, Engineering, and Data & AI—ensures that every transformation initiative is grounded in strategic vision, rapid product development, human-centered design, robust engineering, and advanced data and AI capabilities.
A standout example of this approach is the award-winning Renault Plug Inn platform. As electric vehicles (EVs) become mainstream, the need for accessible, reliable charging infrastructure is critical. Plug Inn is a peer-to-peer network that connects EV drivers to a vast ecosystem of home and business charging stations across France. Powered by AI, the platform optimizes the user experience by:
This innovative ecosystem not only enhances convenience for EV owners but also creates new revenue streams for hosts and strengthens Renault’s position as a leader in sustainable mobility. By leveraging AI to orchestrate supply and demand, Plug Inn demonstrates how digital platforms can unlock new business models and foster community-driven value.
Publicis Sapient’s impact extends beyond mobility platforms to the very core of automotive retail. For one of the world’s largest automakers, we built a digital showroom that consolidates online car shopping data from 190 markets and 105 countries. This cloud-native platform uses AI and machine learning to:
The results are transformative: a 900% increase in test drives and significantly improved conversion rates. By harnessing predictive analytics and real-time data, manufacturers can engage customers with the right message at the right moment, driving both loyalty and business growth.
AI is redefining the automotive experience by enabling:
The next frontier for automotive brands is the creation of end-to-end digital ecosystems that connect customers, vehicles, partners, and infrastructure. Publicis Sapient helps clients build these ecosystems by:
Platforms like Plug Inn exemplify this shift, transforming the automotive value chain from a linear transaction to a dynamic, collaborative network.
Publicis Sapient’s AI-driven transformations deliver tangible business results:
Our leadership in AI-driven experience transformation is consistently recognized by industry analysts and clients. We have been named a Leader in multiple IDC MarketScape reports for customer and employee experience services, with clients praising our ability to combine creativity, design, and technology to drive measurable value.
What sets Publicis Sapient apart is our commitment to human-centered design. We believe technology should enhance—not replace—the human element in every interaction. Our AI solutions are designed to keep people in the loop, foster emotional connections, and deliver outcomes that matter. We also prioritize ethical AI development, ensuring transparency, fairness, and alignment with our clients’ values.
As the automotive industry accelerates into the future, AI and data will be the engines driving new forms of mobility, customer engagement, and business growth. Publicis Sapient is uniquely positioned to guide automotive OEMs, mobility providers, and technology partners on this journey—from imagination to realization. With a blend of visionary strategy, technological prowess, and a relentless focus on human experience, we help our clients set new standards for digital excellence in mobility.
Ready to explore how AI-driven experience transformation can elevate your automotive business? Connect with Publicis Sapient’s experts to start your journey.