PUBLISHED DATE: 2025-08-13 16:58:25
Case Study
How a Global Home Improvement Retail Company Leveraged Publicis Sapient India GCC to Drive Strategic Growth and Value
GCC Partnership
The company faced significant engineering quality challenges with its existing vendor partners. To address these issues, it leveraged Publicis Sapient’s India Global Capability Center (GCC) to enhance engineering capabilities and streamline operations. This collaboration aimed to deliver more efficient, high-quality solutions, competing against established players with lower cost structures.
Key Differentiators
Through the India GCC, the retailer benefited from a dedicated team delivering engineering solutions via Agile Scrum teams across various business modules. The team, which peaked at 60 members and stabilized at 34, consistently met high-quality standards and executed key strategic initiatives, such as the Local Pro Mobile App and the Order Fulfilment App.
The India GCC also expanded its relationships with senior leadership in Toronto and across portfolios, leading to greater integration of efforts across global operations. The specialized expertise of the India-based teams, combined with their deep understanding of the client’s needs, provided a competitive edge. Notable achievements include innovative proofs of concept (POCs) that integrated Gen AI into Product Content Creation and Conversational Search, demonstrating the team’s capability to deliver cutting-edge solutions.
Road Ahead
As the retail company shifts more roles offshore, the GCC’s agility and competitive pricing position it as an essential partner for delivering new strategic projects, including Salesforce Cloud enhancements and Machine Learning applications. The retailer’s decision to increasingly rely on the India GCC highlights the growing importance of the Indian market and its talent pool, enabling cost-effective, high-quality solutions to meet business demands.
For more information, email us: IndiaSales@publicissapient.com