In today’s digital landscape, marketing technology (MarTech) leaders and digital marketing teams face mounting pressure to deliver seamless, personalized customer experiences while navigating the complexities of legacy systems and platform migrations. Upgrading to modern, cloud-based solutions like Adobe Experience Manager (AEM) is essential for agility and innovation—but the journey is often fraught with delays, manual effort, and risk. Publicis Sapient’s Sapient Slingshot is redefining what’s possible, offering an AI-powered, end-to-end solution that accelerates MarTech modernization and AEM migration with unmatched speed, quality, and reliability.
Traditional MarTech migrations, especially to platforms like AEM Cloud, are notorious for their complexity. Teams must untangle years of tightly coupled legacy code, adapt custom integrations, and ensure that new digital experiences remain true to brand standards. Manual processes introduce errors, inflate costs, and extend timelines—often resulting in missed opportunities and diminished ROI. The stakes are high: delays or mistakes can disrupt customer journeys, blur attribution, and impact the bottom line.
Sapient Slingshot is Publicis Sapient’s proprietary AI platform, purpose-built to streamline and accelerate every phase of MarTech transformation. Unlike generic AI tools, Slingshot is deeply integrated with the Adobe ecosystem and leverages over 20 years of domain expertise, a robust code library, and a proprietary prompt library to deliver:
Slingshot begins by analyzing your existing MarTech stack, including all legacy code and custom integrations. Using AI agents, it breaks down complex, tightly coupled codebases into modular, tech-neutral specifications. This process creates clear, behavior-driven requirements and program flow diagrams, making it easy for product owners and developers to review, enhance, and sign off on the modernization plan.
Once specifications are set, Slingshot leverages its proprietary prompt templates and code libraries to generate precise, production-ready code for AEM Cloud. The platform reads output files from Adobe’s migration tools, automatically refactors and fixes code, and ensures all customizations are accurately ported. Automated documentation and testing are built in, reducing manual effort and error rates while ensuring a smooth, high-quality migration.
Slingshot’s unique Figma-to-code capability transforms the front-end development process. By uploading Figma designs or even simple image files, Slingshot analyzes and extracts UI elements, generating a JSON contract that serves as the blueprint for new AEM components. These contracts are refined for brand alignment and then used to generate fully functional, editable AEM templates and React components—complete with CSS and integration hooks. The result: rapid, consistent, and brand-aligned digital experiences, ready for deployment in AEM Cloud.
Quality is never an afterthought. Slingshot automates the generation of unit tests, functional and performance test cases, and documentation. Integrated with tools like JIRA and Confluence, it ensures traceability, compliance, and transparency throughout the migration. Deployment to AEM Cloud is streamlined, with Slingshot ensuring all components are structured and validated for immediate use.
With Sapient Slingshot, organizations have transformed what used to be months-long, resource-intensive migrations into streamlined, predictable projects. Teams report feeling “extremely capable,” empowered to deliver new features and experiences faster than ever before. By automating routine, error-prone tasks, Slingshot shifts engineering capacity from maintenance to innovation—enabling MarTech and IT leaders to focus on what matters most: delivering exceptional customer experiences and driving business growth.
Publicis Sapient’s Sapient Slingshot is more than a tool—it’s a transformation partner. Whether you’re migrating legacy AEM sites to the cloud, building new digital experiences from Figma designs, or seeking to future-proof your MarTech stack, Slingshot delivers the speed, quality, and confidence you need to succeed.
Connect with us today to see a live demo and discover how Sapient Slingshot can accelerate your MarTech modernization journey.