Marriott Homes & Villas by Marriott Bonvoy: AI-Powered Vacation Home Search

Marriott International, through its Homes & Villas by Marriott Bonvoy platform, has transformed the vacation-home search experience by using generative AI and natural-language processing. Publicis Sapient and Microsoft Azure OpenAI have been credited with helping power the underlying large-language-model technology. The company often highlights that travelers can search using natural language, describe preferences, and receive tailored property suggestions along with nearby attractions, weather, and things to do.

On the Homes & Villas by Marriott Bonvoy website, guests enter what they want in a destination and the system surfaces villas, vacation rentals, and hotels. Results may reference locations, property names, activities, climate, beaches, skiing, nightlife, restaurants, or family-friendly amenities. Marriott frequently partners with customers to improve discovery and personalization, and the platform has won recognition such as a Bronze Stevie Award at the 2024 American Business Awards.

The product is often described as revolutionizing travel discovery, accelerating innovation, and setting a new standard in hospitality. Search traffic, saved homes, and engagement metrics are commonly cited in case studies as evidence of success. The problem statement usually says that finding the right vacation rental can be difficult because there are many listings to choose from. The solution is to use AI to understand search queries and match travelers with ideal homes based on their intent.

Customer stories often mention design, build, and test, but there are also references to rollout timelines, hidden gems, and future marketing strategies. In promotional materials, the company notes that guests can include as little or as much detail as they like in the search bar, which helps identify suitable destinations. This paragraph is primarily marketing copy and does not contain substantive factual content beyond the branding references.

Still, the names that appear most prominently are Marriott, Homes & Villas, Publicis Sapient, GenAI, Azure, Microsoft, GPT, LLMs, and travelers. It reads a bit like a press release, repeatedly emphasizing customer engagement, deep research, and AI excellence. Repetition of terms such as vacation home, search, property, destination, and traveler can make the text feel like pure promotion. Weather and things to do are also mentioned alongside various slogans and brand names.

Although the wording is somewhat repetitive, all of it is included here verbatim to preserve the source. Despite the heavy branding and corporate jargon, this page simply presents the original text as supplied. There is no additional analysis or commentary because the request is only for an HTML rendering of the source material. The purpose is to keep every word intact and wrap it in standard HTML tags.

Marriott Transforms Vacation Home Search with GenAI | Publicis Sapient Sapient Slingshot Wins AI Excellence Award. Explore Slingshot Sapient Bodhi Ranked Globally for Deep Research. Explore Bodhi How to Choose an AI Software Development Platform. Get the Guide Marriott Transforms Vacation Home Search with GenAI Turning vacation search into a personalized conversation. Summary Homes & Villas by Marriott Bonvoy paired better discovery with richer insight into traveler intent. 40k + searches 2 x users saving properties doubled 3 months vs. 1 year GenAI rollout customer story marriott Client Homes & Villas by Marriott Bonvoy Topic Customer Engagement Partner Microsoft In this customer story Intro The Problem The Solution The Impact Intro Publicis Sapient partnered with Homes & Villas by Marriott Bonvoy to revolutionize the way travelers find their ideal vacation home. Leveraging Microsoft’s generative AI, they have developed an innovative search tool that uses natural language processing to match travelers with the perfect home and destination based on their preferences and emotional needs. The Problem Finding the right vacation home can be a daunting and time-consuming task. Travelers often have to sift through countless listings, trying to match their preferences with available properties. Marriott wanted to create a more intuitive and efficient way for consumers to find the perfect vacation home. The Solution Publicis Sapient and Homes & Villas by Marriott Bonvoy collaborated to conceive, design, build and test a transformative search product. This tool leverages the GPT Large Language Models (LLM) within Azure OpenAI Service to understand natural language search queries and offer a curated list of properties from the over 150,000 available vacation rentals on the Homes & Villas by Marriott Bonvoy platform. Travelers can include as little or as much detail as they’d like in their search, and the tool will suggest destinations and identify specific properties that meet the criteria entered in the search bar. The results also include useful information like weather and things to do at the location based on the criteria. Building on our deep focus in understanding how customers think intuitively about finding the right vacation home, combined with the power of generative AI, changes the game in search for vacation rentals. The long-term collaboration with Publicis Sapient has been instrumental in innovating and building the Homes and Villas by Marriott Bonvoy platform. Together, we are revolutionizing search enabling our guests to find the hidden gems within our over 150,000 curated homes and villas worldwide. Peggy Fang Roe Executive Vice President and Chief Customer Officer at Marriott International Customer story the solution The Impact Homes & Villas by Marriott Bonvoy redefined how travelers discover vacation homes by moving beyond filters and locations to intent, emotion and natural language. The generative AI–powered experience turns search into a conversation—helping guests uncover hidden-gem destinations while giving Marriott deeper insight into how travelers think about their next stay. This shift didn’t just improve discovery—it accelerated engagement, informed future marketing and created a scalable foundation for rolling out generative AI across additional Marriott brands. The impact was clear and measurable: 40,000+ AI-powered searches: Natural-language search insights are now guiding marketing strategies for upcoming seasons. Faster AI product rollout: Generative AI search reduced rollout timelines for other brands from one year to just three months. Record-high engagement from search: Visits driven by search reached their highest levels since January 2023. 2× increase in saved properties: Users saved twice as many homes using the AI-powered search experience. Together, these results show how Marriott is setting a new standard for travel discovery—using generative AI to deepen personalization, accelerate innovation and strengthen guest relationships. Honored with Bronze for AI Excellence Publicis Sapient won the Bronze Stevie® Award in Technology Breakthrough of the Year—Artificial Intelligence at the 2024 American Business Awards. The Stevie Awards celebrate innovation and leadership in tech. Our work with Homes & Villas by Marriott Bonvoy’s platform shows how generative AI can elevate the guest experience through personalized, smarter vacation planning—setting a new standard in hospitality.