Regional Cloud Acceleration: Navigating EMEA & APAC Financial Services Transformation with CAP

Accelerating Cloud Transformation in EMEA & APAC Financial Services

Financial institutions across Europe, the Middle East, Africa (EMEA), and Asia-Pacific (APAC) are facing a pivotal moment. The convergence of digital disruption, evolving regulatory landscapes, and rapidly shifting customer expectations demands more than incremental change—it requires bold, regionally attuned transformation. At Publicis Sapient, we understand that the challenges and opportunities in EMEA and APAC are as diverse as the markets themselves. That’s why our Cloud Acceleration Program (CAP), powered by Google Cloud and enhanced by our proprietary Pathfinder tool, is designed to deliver solutions that are not only globally robust but also locally relevant, ensuring financial services organizations can innovate, comply, and grow at speed.

Addressing Unique Regional Challenges

The regulatory environment in EMEA and APAC is complex and ever-changing. From GDPR and data sovereignty requirements in Europe to emerging data localization laws in Asia and the Middle East, compliance is a business imperative. Meanwhile, consumer behaviors vary widely—from the demand for hyper-personalized, mobile-first experiences in APAC to the emphasis on privacy and trust in EMEA. Our approach is rooted in deep local expertise, supported by a global network of technology leaders, fintech innovators, and cloud providers. CAP and Pathfinder are tailored to these realities, offering:

Pre-built, FSI-ready landing zones that are secure, automated, and aligned to global and regional compliance standards, including CIS, CSA CCM, and Google Cloud best practices.
Customizable migration and modernization journeys that address the specific needs of each market, workload, and regulatory context.
A ready-made toolkit with assets, code, and technical diagrams to accelerate safe, compliant cloud adoption.
Compliance at every stage, with more than 68 controls embedded to support regulatory requirements from build to migration and ongoing operations.

The Power of Strategic Partnerships

No single technology or platform can address the full spectrum of needs in today’s financial services sector. Publicis Sapient’s curated ecosystem brings together best-in-class partners to create exponential value for our clients:

Cloud Providers: Our alliances with Google Cloud, AWS, and Microsoft Azure enable secure, scalable, and compliant digital platforms tailored to local regulatory requirements. For example, leveraging Microsoft Azure, we helped launch the world’s first fully digital trade finance bank in EMEA, moving from concept to live in a matter of months.
Fintech Innovators: Partnerships with Mambu, Thought Machine, and Form3 empower banks to modernize core systems, launch new products rapidly, and streamline payments infrastructure—critical for institutions looking to break free from legacy constraints and deliver next-generation banking experiences.
Customer Experience Leaders: Adobe and Salesforce are at the heart of our ability to deliver hyper-personalized, omnichannel experiences. In Europe, our work with a global retailer and Adobe unified shopper data, improved conversion rates, and ensured compliance with stringent privacy regulations.
Data & AI Specialists: Collaborations with Snowflake and Databricks ensure our clients can unlock actionable insights, drive real-time decision-making, and maintain data sovereignty and security—key priorities in both EMEA and APAC.

Regional Success Stories: Transformation in Action

EMEA: Launching the World’s First Fully Digital Trade Finance Bank
In partnership with Microsoft Azure, Publicis Sapient enabled the creation of a fully digital trade finance bank in EMEA. By leveraging cloud-native architecture and agile delivery, the bank achieved rapid product launches, streamlined operations, and a seamless digital experience for clients—all while maintaining full compliance with local regulations.
APAC: Driving Retail and Banking Innovation
In Asia-Pacific, our collaboration with Google Cloud empowered a leading quick-service restaurant (QSR) to harness advanced marketing technology. By integrating data from multiple sources and applying machine learning, the QSR personalized offers and optimized campaigns for diverse local markets, resulting in increased sales and deeper customer engagement. Additionally, we have supported banks across Southeast Asia and Australasia in rethinking operating models and preparing for a digital-first future, including the rapid launch of new digital banking products and services.
Europe: Omnichannel Commerce and Data Sovereignty
A global retailer in Europe partnered with Publicis Sapient and Adobe to unify shopper data and deliver personalized, omnichannel experiences. The scalable customer data platform not only improved conversion rates but also ensured compliance with European data privacy laws, demonstrating the value of local expertise and global technology.

Local Partnerships: Building for the Region

Our regional success is built on strong local partnerships. By working closely with local technology providers, fintechs, and regulatory experts, we ensure that every solution is tailored to the unique market dynamics and compliance requirements of EMEA and APAC. This approach enables us to:

Rapidly deploy digital banking and payments solutions
Deliver hyper-personalized, omnichannel customer experiences
Unlock actionable insights while maintaining data sovereignty and security
Support clients with local talent, cultural understanding, and on-the-ground presence

Measurable Business Outcomes

Publicis Sapient’s regionally tailored solutions deliver tangible business value:

Accelerated time to market: Modernizing legacy systems and adopting cloud-native solutions enables faster product launches and greater agility.
Enhanced customer and employee experiences: Integrated data and AI drive seamless, personalized journeys across channels.
Operational efficiency: Automation and advanced analytics reduce costs and improve decision-making.
Business model innovation: Cloud and AI unlock new revenue streams, from digital marketplaces to data monetization and ecosystem partnerships.

Why Publicis Sapient?

30+ years of digital transformation experience
100+ financial services clients in EMEA & APAC
40+ partnerships with leading tech companies and fintechs
50+ offices worldwide, with deep local presence

Our commitment to partnership-driven transformation means we’re always at the forefront of what’s next—helping clients in EMEA and APAC not just adapt, but lead in the digital era.

Ready to Accelerate Your Digital Journey?

Connect with our regional experts to discover how Publicis Sapient’s partner ecosystem—anchored by global leaders and enhanced by local alliances—can help you achieve your transformation goals, locally and globally. Let’s reimagine what’s possible, together.