PUBLISHED DATE: 2025-05-08 05:26:23
Salesforce Life Sciences Cloud | Publicis Sapient
Unlock the Power of Connected, Personalized Healthcare Engagement
From strategy to execution — Publicis Sapient brings Salesforce, data, and transformation expertise to power your next era of HCP & Patient engagement.
Healthcare engagement is changing fast — and staying competitive means acting now. Publicis Sapient helps life science organizations break through legacy barriers with Salesforce Life Sciences Cloud. Combining deep platform expertise, data mastery, and a bold transformation approach, we empower smarter, more personalized HCP and patient experiences. With the right foundation, organizations can move faster, connect deeper, and deliver real impact where it matters most.
The Current State of HCP (Dis)Engagement
- HCPs face intense time constraints, a flood of messages, and heavy workloads — making engagement harder than ever.
- As a result, life-changing treatments might not reach patients in need, and marketers must overcome key industry challenges.
Declining Face-to-Face Time
Fewer than half of HCPs are accessible to reps. Digital touchpoints are preferred, making relevant, timely communication essential.
Channel Fragmentation and Overload
Multiple channels—email, EHRs and social media—create inconsistent messaging. Only 30% of companies deliver cohesive, situation-specific engagement, contributing to digital fatigue and eroding trust.
Regulatory & Data Privacy Scrutiny
GDPR, CCPA, and HIPAA increase compliance demands, complicating digital engagement and slowing innovation if not well managed.
Data Silos & Privacy
Disconnected systems and strict privacy rules hinder a unified HCP view, making personalized engagement difficult and limiting the value of customer data.
Measurement & Impact
Just 25% of companies have strong metrics to gauge promotional effectiveness. Without analytics, refining engagement strategies or linking efforts to outcomes is nearly impossible.
Engagement Offerings Tailored to Meet Organizations at Every Stage of Their Migration Journey
Partner with Us to Simplify Transformation with Life Sciences Cloud
Jacque Rossi
VP GTM Life Sciences
Let's connect
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