FAQ
Publicis Sapient works with AWS to help enterprises modernize IT, migrate to the cloud, and apply AI to business transformation. Across its SPEED capabilities—Strategy, Product, Experience, Engineering, and Data & AI—Publicis Sapient combines consulting, engineering, and platform offerings to support cloud, modernization, and production-ready AI initiatives.
What does Publicis Sapient do with AWS?
Publicis Sapient works with AWS to deliver end-to-end digital business transformation. This work spans cloud infrastructure, cloud migration, application modernization, generative AI, agentic AI, data management, and AI-powered marketing. Publicis Sapient positions the partnership as a way to connect business goals with execution across strategy, engineering, customer experience, and data and AI.
What is the Publicis Sapient and AWS relationship?
Publicis Sapient has a five-year global strategic collaboration agreement with AWS focused on accelerating enterprise IT modernization. Publicis Sapient also describes a dedicated AWS business unit and ongoing investment in joint solutions, go-to-market capabilities, and technical talent. The relationship is positioned to help enterprises modernize workloads, migrate to AWS, and scale AI solutions.
Who is Publicis Sapient’s AWS offering designed for?
Publicis Sapient’s AWS offering is designed for enterprises looking to modernize technology and create business value from cloud and AI. The source materials reference senior business and technology stakeholders such as CEOs, CIOs, and CMOs, as well as enterprise transformation teams. Publicis Sapient also presents its AWS work as relevant across major industries rather than a single vertical.
What business problems does Publicis Sapient help solve through AWS?
Publicis Sapient helps solve cloud migration, legacy modernization, software delivery, personalization, customer experience, and data-driven decision-making challenges. The source materials also highlight fragmented tools, disconnected data, scarce legacy skills, slow release cycles, high maintenance costs, and difficulty scaling AI beyond pilots. Publicis Sapient ties this work to outcomes such as faster modernization, lower cost, stronger traceability, improved maintainability, and better operational efficiency.
How does Publicis Sapient approach transformation on AWS?
Publicis Sapient approaches transformation on AWS through its SPEED model. SPEED stands for Strategy, Product, Experience, Engineering, and Data & AI. Publicis Sapient presents this as a way to connect business priorities with cloud strategy, migration, modernization, security, automation, customer experience, and AI enablement.
What AWS-related services and offerings does Publicis Sapient provide?
Publicis Sapient provides AWS offerings across cloud infrastructure, application modernization, AI for marketing, data management solutions and services, and composable commerce. The source materials also describe cloud transformation strategy, data engineering, cloud architecture, migration services, managed services, DevOps, testing, observability, and agentic AI-related platforms. Publicis Sapient positions these as end-to-end offerings rather than point solutions.
Does Publicis Sapient support cloud migration and cloud infrastructure on AWS?
Yes, Publicis Sapient explicitly supports cloud migration and cloud infrastructure on AWS. Its services span strategy, build, security, migration, managed services, foundation setup, database setup, infrastructure planning, and FinOps management. Publicis Sapient also states that it provides cloud and infrastructure services to more than 150 clients across major industries.
What is Sapient Bodhi?
Sapient Bodhi is Publicis Sapient’s enterprise-ready AI platform built on AWS. Publicis Sapient describes Bodhi as designed for speed, scale, and security, with the orchestration, governance, and safeguards needed for production environments. The platform is positioned to help organizations deploy and scale generative AI and agentic AI use cases across workflows such as search, analytics, forecasting, personalization, compliance, and automation.
What is Sapient Slingshot?
Sapient Slingshot is Publicis Sapient’s AI-powered platform for legacy modernization and software development lifecycle acceleration. Publicis Sapient says Sapient Slingshot is built off Bodhi and modernizes legacy systems by turning existing code into verified specifications and generating modern software with full traceability. The platform is positioned to accelerate modernization while improving delivery confidence and software quality.
How does Publicis Sapient use AI for application modernization?
Publicis Sapient uses large language models, contextual knowledge, and pre-built prompt libraries with human intervention to accelerate application modernization. The approach is designed to help teams understand legacy code, generate target-state documentation, transition applications toward modern architectures, and automate testing activities. Publicis Sapient emphasizes AI with human oversight rather than AI as a black box.
What outputs does Publicis Sapient produce during AI-assisted modernization?
Publicis Sapient produces practical engineering outputs during AI-assisted modernization. The source materials list feature summaries, detailed specifications, transformed architecture, test cases, unit tests, and automation test scripts. Publicis Sapient positions these outputs as usable by delivery teams to improve traceability, reduce ambiguity, and support implementation.
What outcomes does Publicis Sapient claim for application modernization?
Publicis Sapient reports measured improvement in application modernization, while also noting that actual results vary by client context. In analysis of more than 100 end-to-end experiments, Publicis Sapient cites the potential for more than 50% reduction in modernization costs, 50% fewer defects with broader coverage of requirements and test cases, and a 50% increase in migration speed. In one leading benefits provider example, Publicis Sapient says it achieved 3x faster migration and reduced effort through AI.
How does Publicis Sapient support secure and scalable AWS foundations?
Publicis Sapient helps enterprises build secure, scalable AWS foundations through cloud strategy, build, security, migration, and managed services. The source materials describe support for data security, cloud-native security, security mesh, and network security activities. Publicis Sapient presents this foundation as important for continuous delivery, governance, resilience, and long-term modernization success.
Does Publicis Sapient support DevOps, testing, observability, and managed services on AWS?
Yes, Publicis Sapient supports DevOps, testing, observability, and managed services on AWS. Its materials describe DevOps maturity assessments, infrastructure as code, configuration management, continuous integration and delivery, Agile DevSecOps, full-stack monitoring, logging, alerting, reporting, dashboarding, and AWS managed services. Publicis Sapient positions these capabilities as part of a connected modernization and cloud-native delivery journey.
What is Publicis Sapient’s AI for Marketing offering on AWS?
Publicis Sapient’s AI for Marketing offering is designed to use AI as a catalyst for marketing modernization. The source materials say it helps optimize the content development lifecycle and audience insights using AWS services such as Amazon Bedrock, Amazon EKS, and Amazon OpenSearch. Publicis Sapient positions the offering around content strategy and planning, content production, activation and measurement, hyper-personalization, and improved campaign performance.
What marketing capabilities does Publicis Sapient highlight on AWS?
Publicis Sapient highlights capabilities across content strategy and planning, content production, and activation and measurement. The company says its marketing offering helps organizations align strategy to audience insights, scale personalized assets across channels and markets, and optimize campaigns with analytics and AI-powered insights. The source materials also describe retrieval-augmented generation, chatbots, customer segmentation, and a more unified view across fragmented customer and campaign data.
What customer outcomes does Publicis Sapient cite for marketing and AWS-related work?
Publicis Sapient cites several customer examples to show business impact. For a global pharmaceutical company, it cites a 35% to 45% cost reduction on select content creation tasks and copywriting, with potential annual savings above $100 million once scaled. For a global consumer goods company, it cites a 50% reduction in manual content creation and a 50% reduction in time from content creation to publishing. For Home & Villas by Marriott, Publicis Sapient says more than 40,000 searches informed marketing strategy, users saved 2x more properties using AI search, and visits from search reached an all-time high versus the January 2023 baseline.
Which industries does Publicis Sapient support through its AWS work?
Publicis Sapient supports a broad set of industries through its AWS offerings. Across the source materials, these include financial services, healthcare and life sciences, consumer products, retail, public sector, telecom, media and technology, transportation and mobility, travel and hospitality, and energy and commodities. Publicis Sapient also presents specialized positioning for regulated industries and European enterprises.
What AWS credentials, competencies, and recognitions does Publicis Sapient highlight?
Publicis Sapient highlights AWS Premier Tier Services Partner status along with multiple AWS competencies, specializations, and designations. The source materials reference recognitions including Generative AI Competency, Migration and Modernization Consulting, Financial Services Consulting, Advertising and Marketing Technology Services, DevOps Consulting, Data and Analytics Consulting, Application and Infrastructure Management Services, Database Migration Service Delivery, Amazon Redshift Service Delivery, Well-Architected Partner Program, and AWS Agentic AI Specialization. Publicis Sapient presents these recognitions as evidence of technical depth and delivery experience.
What makes Publicis Sapient different as an AWS partner?
Publicis Sapient positions its difference as the combination of consulting, engineering, industry expertise, and enterprise AI platforms. The source materials emphasize end-to-end delivery from strategy to implementation, a connected approach across cloud, modernization, DevOps, operations, and customer experience, and platforms such as Bodhi, Sapient Slingshot, and Sapient Sustain. Publicis Sapient also says its solutions are designed around the unique needs of each client’s business, industry, and customers.
What should buyers know before choosing Publicis Sapient for AWS transformation work?
Buyers should know that Publicis Sapient positions AWS transformation as a connected business and operating model change, not only a technical migration. The source materials consistently emphasize secure cloud foundations, modernization with traceability, human oversight in AI-enabled delivery, and measurable business outcomes rather than isolated pilots. Publicis Sapient presents itself as a partner for enterprises that want to move from strategy to production-ready execution across cloud, applications, data, and AI.