PUBLISHED DATE: 2026-10-27 04:01:15
Accelerating Enterprise AI Adoption: From Vibe-a-thon Innovation to Scalable Customer Workstreams
Google Sales Leadership: Max Martinelli (KAE)
PS Client Partner: Eddie Rubiera
PS Delivery & POC: Akshat Mathur, Mac McDaniel, Elling O'neill
Alliance BD: Michelle Ayers
Vertical: Telecom
Country: North America
Customer Profile:
Verizon is a global telecommunications leader delivering connectivity, media, and technology solutions across consumer and business touchpoints.
The Imperative For Change
Bridging AI Theory to Execution: Verizon and its agency VM1 (Publicis Groupe) needed to move beyond abstract AI concepts to build practical, enterprise-grade solutions for real media workflows.
The Vibe-a-thon Catalyst: Over 140 Verizon and VM1 employees partnered with Publicis Sapient for a rapid, hands-on hackathon using Google AI Studio to design, build, and test practical agents in real time.
Mindset & Culture Shift: 100% of participants reported the workshop fundamentally changed how they view AI's role in work quality, instilling the operational confidence needed to scale adoption.
The Transformative Solution Visualized
Pillar 1: Rapid AI Agent Scaling
- • Vibe-a-thon Co-Creation: Over 140 Verizon & VM1 employees built 46 working AI agents from 5 use cases in a single morning via Google AI Studio.
- • Operational Confidence: Shifted mindset from theoretical AI to real-time agentic execution across media workflows.
Pillar 2: Flagship App Unification
- • Ecosystem Consolidation: Merges Verizon’s multiple disparate mobile apps into a single, AI-enabled platform.
- • Hyper-Personalization: Delivers tailored customer experiences that boost brand engagement, app usage, and ARPA.
Pillar 3: Omnichannel AI Concierge
- • 1P & 3P Real-Time Signals: Integrates real-time signals for a persistent, multi-channel conversational experience.
- • End-to-End Journey: Maintains continuous context across both purchasing and servicing touchpoints.
The Future Business Value Opportunity
Unifying Verizon's app ecosystem and conversational touchpoints into a single AI-driven platform elevates customer engagement, strengthens brand loyalty, and directly yields increased ARPA.
Scalable Client AI Blueprint
Establishes a proven methodology for Publicis Groupe to continually accelerate enterprise AI adoption across client accounts.
Enhanced Customer Journeys
A unified app and persistent AI concierge simplify user interactions, driving higher brand engagement, app usage, and customer retention.
Commercial ARPA Expansion
Superior personalization and seamless multi-touchpoint service directly yield increased Average Revenue Per Account (ARPA).