Artificial Intelligence Offering Summary: Solving Sales Challenges with AI

AI-Powered Sales Rep

Sales agents often struggle to learn and navigate their solution portfolio. AI empowers sales teams to tailor complex solutions to clients’ needs, driving higher sales and efficiency while improving both customer and employee experiences.

Key Capabilities:

• Pre-visit preparation: AI generates impactful customer insights and recommended actions from a wide range of first- and third-party data sources.
• Visit pitch generation: Automated creation of pitch materials personalized for each customer.
• Past-visit recording: Auto-generated synthesis based on vocal summaries post-visit.
• Visit insight sharing: Auto-generated, ready-to-send visit summaries tailored to different stakeholders.
• Visit preparation for another client: AI-generated impactful insights and actions, tailored to each customer.

Potential Outcomes:

• 20%+ revenue generation potential
• 50%+ time savings for pre- and post-meeting activities

AI-Enabled RFPs

Responding to RFPs is typically a time-consuming and costly process. Locating the right lead, gathering relevant information, coordinating with subject matter experts, and drafting compelling responses are often inefficient and lead to delays. Our AI-powered solution, leveraging Google Cloud AI technologies, streamlines the entire process, significantly reducing response times and improving the quality and volume of your submissions, maximizing your success rate.

Key Capabilities:

• Bid/No Bid Assessment and Standardized Summary: AI-powered assessment of win likelihood and executive summary of requirements.
• Sourcing Relevant Content and SMEs: Identifies similar proposals, case studies, and subject matter experts based on RFP content.
• Ideation on Win Points and Unique Selling Points: Generates ideas to differentiate based on your unique capabilities, personalized to client context.
• Drafting Responses to Questions: Drafts responses to standard RFP questions in minutes instead of hours or days.
• Drafting Response Storyline: Automates response and storytelling in multiple formats (e.g., PowerPoint, Word).

Potential Outcomes:

• 40%+ time savings in responding to RFPs

AI Sales Solution Finder

In today’s digital marketplace, customers are bombarded with information, leading to decision fatigue and lower conversion rates. Our AI-powered personalized assistant, built on Google Cloud, provides a superior customer experience by offering relevant product recommendations and personalized guidance, minimizing decision overload and increasing sales.

Potential Outcomes:

• 35% potential revenue increase with personalized recommendations for high-value client needs
• 20% potential cost reduction if used to automate and provide self-service for lower-value customers

Benefits of AI for Sales:

• Higher sales rep productivity
• Greater customer satisfaction
• Higher conversion rates
• Increased purchase volume
• Faster RFP responses

How We’ve Made an Impact

Global B2B Wellness Brand

The Imperative for Change:

• In an increasingly competitive B2B industry, the ability to understand and personalize recommendations to specific customer needs is becoming more important to secure sales.
• With sales reps managing multiple clients daily and the continuous expansion of the product portfolio, it’s becoming more difficult to maintain oversight of accounts.

The Transformative Solution:

• Embedded generative AI in the sales toolkit so sales reps can collate relevant customer data and insights and generate a hyper-personalized sales deck for each client.
• After the presentation, reps can record a debrief that generative AI analyzes to create actionable summaries and send follow-up messages to clients and internal teams.

Business Impact:

• 20% increase in sales due to better pitches and focused insights
• Time savings for teams in visit preparation and debrief

Royal Horticultural Society (RHS)

The Imperative for Change:

• The RHS aims to revolutionize the U.K.’s 30 million gardens and broaden their impact and relevance through their deep expertise and high-quality content.
• RHS has a robust website and an MVP ‘My Garden’ online service. However, usability issues and a focus on expert gardeners limited its popularity, especially among novices and small-space gardeners.

The Transformative Solution:

• Crafted a user-centric app with broad appeal.
• Launched the free RHS Grow MVP app for quick scaling, digital brand building, and user feedback collection.
• Planned to develop and launch a paid MLP with premium features for revenue generation and loyalty, fully integrated into their membership model three to six months post-MVP.
• Developed a bespoke ChatGPT-powered robo adviser, drawing exclusively upon RHS’s extensive horticultural knowledge, expert advice, and world-class insights.

Business Impact:

• MVP had 66,000+ downloads in 2 months
• Users have access to 300,000 plant data sets through the app

What Sets Publicis Sapient Apart?

• We have an unmatched understanding of our clients’ data and content, enabling us to unlock new value through our deep expertise with today’s leading large language models (LLMs).
• Unlike incremental solutions, our framework provides a holistic approach to scaling AI, covering all essential components.
• Our solutions are end-to-end, from strategy to implementation. We bring deep technical expertise and business knowledge, ensuring our solutions are practical, real-world tested, and focused on delivering business value.
• Publicis Sapient has longstanding relationships with major partners offering foundational models, including Amazon, Microsoft, and Google.
• We are proven experts—named a 2023 Market Leader in Generative AI by HFS Research.
• We’ve led by example, pioneering our own AI strategy and delivering successful services like AskBodhi, PSChat, and PS AI Labs.

For more information, visit publicissapient.com/partnerships/google.

Why Publicis Sapient

Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering, and Data. Combined with our culture of curiosity and deep industry knowledge, this enables us to deliver meaningful impact to our clients’ businesses by reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe, with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com.