In today’s digital-first world, marketing and operations leaders face mounting pressure to deliver personalized, high-impact content at scale—across more channels, faster than ever, and with fewer resources. The traditional content supply chain, often fragmented and manual, is no longer fit for purpose. Enter the AI-enabled content supply chain: a transformative approach that leverages artificial intelligence (AI) and generative AI (GenAI) to streamline content creation, automate workflows, and scale personalization. At the forefront of this revolution are Publicis Sapient and Adobe, combining deep industry expertise with world-class technology to help organizations unlock new levels of efficiency, agility, and business value.
As organizations strive to meet rising customer expectations for relevant, real-time experiences, the demands on content and marketing operations have never been greater. Disconnected processes, duplicative technologies, manual activities, and content duplication are common pain points. These inefficiencies lead to:
Publicis Sapient and Adobe address these challenges by connecting data, content, and activation—supported by an agile operating model and supercharged by AI/GenAI. This approach transforms the entire content lifecycle, from planning and production to activation and optimization.
Organizations that embrace an AI-enabled content supply chain with Publicis Sapient and Adobe realize tangible benefits:
Facing the need to optimize compliance processes and enhance operational capabilities, a leading asset manager partnered with Publicis Sapient to transform its workflow management. By implementing Adobe Workfront as the core of its MarTech architecture, the firm centralized all compliance, creative, and marketing operations workflows. Digital assets requiring compliance approval are now routed through Workfront, stored with rich metadata, and easily accessible for audits. The results:
Another investment firm struggled with redundant project management and content review processes. By consolidating workflows within Adobe Workfront and integrating Workfront Fusion, the organization achieved seamless process re-engineering and real-time reporting. Key outcomes included:
These transformations enabled both organizations to scale content production, improve compliance, and deliver more personalized, timely communications to clients and stakeholders—without increasing headcount or operational complexity.
With over a decade of partnership and a track record of delivering measurable value, Publicis Sapient and Adobe bring unmatched expertise to the table:
The future of marketing operations is intelligent, automated, and personalized. By partnering with Publicis Sapient and Adobe, organizations can break down silos, reduce costs, and deliver the relevant, real-time experiences customers expect—at scale.
To learn more about how an AI-enabled content supply chain can drive operational efficiency and business growth for your organization, visit publicissapient.com/partnerships/adobe.