VIDEO TRANSCRIPT:
SPEAKER:
We're at CYBOS, the largest banking expo in the world. This is a truly global event. We've seen 10,000 delegates from all over the world come together to discuss challenges and opportunities they're facing. And we're here to expedite our clients' ambitions. I'm excited to see some of the business impact we're driving for our industry. It's an opportunity to meet with partners and clients and vendors alike, have conversations, meet new partners, and to really understand what's happening in banking and in the global market. There's a real buzz and excitement. What is the next generation of banking? A lot of focus on data, a lot of focus on customer journeys. I think Web3 is a fascinating topic. Different types of institutions and discussing the way they introduce a high-velocity operating model into their business. Better experiences, faster deployment of new technologies, and a better outcome for the bank's customers. The conversations are exciting. Banks now have to start modernizing that core and investing in modernizing that core. Does it need to be a full end-to-end transformation? Can it be business line by business line, or maybe it might be a spin-off? It's going to be important for sustainability to ensure that the data is able to bring that clarity. This week, Publicis Sapient launched its 2022 Global Banking Benchmark Study. In-depth research that we've done with over 1,000 banking leaders on where they are on their digital transformation journey. And how Publicis Sapient can help them move faster with peace of mind. Economic disruption that we're seeing, the rising interest rate environment, is really starting to create big opportunities for banks. And the partnership with Publicis Sapient really enables banks to then focus on the areas that will differentiate them. It will be the banks that can drive core banking modernisation, bring their data together, and act on it to create a better customer experience that will become the true transformation leaders. We've already had some conversations today. There's been an interesting panel. Having those get-togethers and discussions that would otherwise not occur, that's fantastic. The show's been phenomenal. Scan the QR code to access the Global Banking Benchmark Study and to find out how we are building the future of financial services.