Across Europe, the Middle East, Africa (EMEA), and Asia-Pacific (APAC), organizations are racing to transform digitally—but the path is anything but straightforward. Regulatory complexity, data sovereignty requirements, and rapidly evolving consumer expectations create a landscape where a one-size-fits-all approach simply doesn’t work. At Publicis Sapient, we understand that regional nuance is critical. Our partnership with Microsoft empowers us to deliver tailored, high-impact digital solutions that address the unique challenges and opportunities of EMEA and APAC markets.
Organizations in EMEA and APAC face a patchwork of regulations—from GDPR in Europe to evolving data localization laws in Asia and the Middle East. Data sovereignty is not just a compliance checkbox; it’s a business imperative. Leveraging deep expertise in Microsoft Azure and advanced cloud security, Publicis Sapient ensures that client data is managed securely, in compliance with local laws, and with the flexibility to scale across borders.
Consumer expectations are equally diverse. In APAC, digital adoption is accelerating, with consumers demanding hyper-personalized, mobile-first experiences. In EMEA, privacy and trust are paramount, requiring brands to deliver seamless, omnichannel journeys while maintaining strict data governance. Our SPEED framework—Strategy, Product, Experience, Engineering, and Data & AI—guides every engagement, ensuring innovation is both sustainable and regionally relevant.
As a strategic global Microsoft Cloud Solutions Partner, Publicis Sapient brings together digital business strategy, customer experience, marketing modernization, and deep Data & AI expertise with Microsoft’s industry-leading cloud and enterprise solutions. Our joint venture, PS Hummingbird, expands our generative AI and cloud capabilities, leveraging Microsoft Copilots, Dynamics 365, and Power Platform to deliver tailored, AI-powered solutions for sales, service, marketing, supply chain, and finance.
This partnership enables us to:
Our ecosystem extends beyond Microsoft. We collaborate with leading cloud providers, fintech innovators, and customer experience leaders to deliver comprehensive, regionally tailored solutions.
In the Middle East, Publicis Sapient partnered with Microsoft Azure to help launch the world’s first fully digital trade finance bank. By leveraging cloud-native architecture and agile delivery, the bank went from concept to live in a matter of months. The result: streamlined operations, rapid product launches, and a seamless digital experience for clients—while maintaining full compliance with local regulations.
Miral, a leader in destination management for Abu Dhabi’s Yas Island, collaborated with Publicis Sapient and Microsoft Azure to create an immersive digital experience. This initiative transformed Yas Island into a top global destination for leisure, entertainment, and business, strengthening the emirate’s reputation and driving year-round engagement.
A diversified energy company partnered with Publicis Sapient to build an end-to-end value chain optimization platform powered by Microsoft Azure. By collecting and harmonizing data from transaction, finance, and accounting systems, the company created a self-service platform that enables data-informed decisions, driving multi-million-dollar efficiencies and operational excellence.
Our regional success is built on strong local partnerships. By working closely with local technology providers, fintechs, and regulatory experts, we ensure that every solution is tailored to the unique market dynamics and compliance requirements of EMEA and APAC. This approach enables us to:
Publicis Sapient’s regionally tailored solutions deliver tangible business value:
With over 30 years of digital transformation experience, 100+ financial services clients in EMEA & APAC, and 50+ offices worldwide, Publicis Sapient is uniquely positioned to help organizations thrive in the digital era. Our commitment to partnership-driven transformation means we’re always at the forefront of what’s next—helping clients in EMEA and APAC not just adapt, but lead.
Connect with our regional experts to discover how Publicis Sapient’s partner ecosystem—anchored by Microsoft and enhanced by local and global alliances—can help you achieve your transformation goals, locally and globally. Let’s reimagine what’s possible, together.