The consumer products (CP) industry is in the midst of a profound transformation. Rapid shifts in consumer demand, the rise of digital-first competitors, and the complexity of global operations are forcing CP organizations to rethink how they operate, innovate, and deliver value. In this environment, the ability to measure, manage, and accelerate transformation is not just a competitive advantage—it’s a necessity. This is where Publicis Sapient’s KnowHOW measurement framework comes into play, offering a tailored approach to the unique challenges and opportunities of the CP sector.
KnowHOW is a comprehensive measurement framework designed to provide organizations with an intuitive, visual dashboard for tracking key performance indicators (KPIs) across transformation programs. Unlike traditional project management tools that focus on time, scope, and cost, KnowHOW shifts the focus to speed, quality, and value—metrics that are essential for thriving in today’s fast-paced, digital-first world.
For CP organizations, this means moving beyond episodic change and embracing a continuous, data-driven approach to transformation. KnowHOW consolidates data from across the enterprise—spanning product management, design, technical quality, agile project management, and team operations—into a single source of truth. This enables teams, program leaders, and executives to gain real-time visibility into program health, identify achievement gaps, and align on strategies for improvement.
One of the most persistent challenges in the CP sector is the existence of operational silos—between brands, regions, and functions. These silos can slow down innovation, create inefficiencies, and hinder the ability to respond to market changes. KnowHOW addresses this by providing a scalable, organization-wide dashboard that brings together metrics from multiple teams, products, and programs.
By standardizing KPIs and making them visible across the organization, KnowHOW fosters a culture of transparency and collaboration. Teams can benchmark their performance, share best practices, and collectively work towards common business goals. This is particularly powerful for global CP firms, where aligning teams across geographies and brands is critical for delivering consistent, high-quality customer experiences.
Consumer products companies are under increasing pressure to modernize their operating models and embrace digital-first strategies. KnowHOW enables CP organizations to define and track sector-specific KPIs that reflect the realities of their business:
By capturing these metrics in a single dashboard, CP leaders can make informed decisions, prioritize investments, and demonstrate the impact of transformation initiatives.
The power of KnowHOW is best illustrated through real-world results. For example, a leading global consumer products firm partnered with Publicis Sapient to overhaul its global working model and MarTech infrastructure. By adopting an agile, digital-first approach and leveraging standardized KPIs, the company achieved:
These outcomes were made possible by breaking down silos, aligning global teams, and embedding a culture of continuous measurement and improvement—core tenets of the KnowHOW framework.
Sustained transformation in the CP sector requires more than just new tools—it demands new ways of working and leading. KnowHOW supports this by enabling:
By integrating these elements, CP organizations can achieve the agility and resilience needed to stay ahead of consumer expectations and market disruptions.
In a sector defined by complexity and rapid change, the ability to measure, manage, and accelerate transformation is essential. KnowHOW provides CP organizations with the tools and insights needed to break down silos, align global teams, and drive digital-first strategies. By focusing on sector-specific KPIs and enabling real-time, data-driven decision-making, KnowHOW empowers CP leaders to deliver sustained business value and create a culture of continuous improvement.
For consumer products firms ready to embrace the future, KnowHOW is more than a measurement framework—it’s a catalyst for transformation, agility, and growth.