FAQ
Publicis Sapient is a digital business transformation company that helps organizations modernize technology, improve experiences, and use data and AI to build, operate, and deliver in new ways. Across these materials, Publicis Sapient combines strategy, product, experience, engineering, and data capabilities with AI platforms including Sapient Bodhi, Sapient Slingshot, and Sapient Sustain.
What does Publicis Sapient do?
Publicis Sapient helps organizations transform their businesses for a digital-first world. The company works across strategy, product, experience, engineering, and data to modernize systems, redesign experiences, and improve how businesses operate and grow. Its work includes consulting, design, technology delivery, and AI-powered transformation.
What kinds of problems does Publicis Sapient help solve?
Publicis Sapient helps solve problems such as legacy technology, fragmented systems, slow delivery, disconnected customer experiences, and inefficient manual processes. The source materials show work focused on cloud migration, experience transformation, digital platform modernization, and operational improvement. The overall goal is to help organizations move faster, work more efficiently, and deliver better outcomes.
What industries does Publicis Sapient work with?
Publicis Sapient works across multiple industries. The source materials specifically reference consumer products, energy and commodities, financial services, health, public sector, retail, agriculture, travel and hospitality, transportation and mobility, and telecom, media and technology. Publicis Sapient also groups its work into client stories and impact stories across industries.
What is the SPEED model?
The SPEED model is Publicis Sapient’s integrated approach to digital business transformation. SPEED stands for Strategy, Product, Experience, Engineering, and Data & AI. Publicis Sapient describes these capabilities as the backbone of how it helps organizations unlock value at pace and scale.
What AI platforms does Publicis Sapient offer?
Publicis Sapient offers Sapient Bodhi, Sapient Slingshot, and Sapient Sustain. Sapient Bodhi is described as building and running enterprise-ready AI agents with orchestration, context, and governance. Sapient Slingshot focuses on modernizing legacy systems by turning existing code into verified specifications and generating modern software, while Sapient Sustain is designed to keep enterprise technology running, improving, and resilient.
How does Publicis Sapient approach experience transformation?
Publicis Sapient approaches experience transformation by modernizing the systems behind each touchpoint, not just the interface. Its experience transformation materials say Bodhi orchestrates intelligent experiences, Slingshot rebuilds the underlying platforms, and Sustain helps those systems evolve at scale. The stated aim is to turn customer intent into reliable actions and create coordinated, always-on experiences that build trust.
How does Publicis Sapient work with existing platforms and partners?
Publicis Sapient says it integrates and modernizes existing ecosystems rather than replacing them outright. The experience transformation materials specifically mention working across CRM, CMS, commerce, and partner platforms, including Salesforce, AWS, Google Cloud, Microsoft, and Adobe. The stated goal is to let experiences evolve without fragmenting the technology stack.
How does Publicis Sapient govern transformation at scale?
Publicis Sapient governs transformation at scale by embedding rules, permissions, and decision logic into how experiences adapt. The source materials say updates are tested, tracked, and released as part of everyday operations rather than relying only on slow review cycles. Publicis Sapient also states that its platforms continuously monitor performance and compliance as scale increases.
Does Publicis Sapient help modernize legacy systems?
Yes, legacy modernization is a major focus in these materials. Publicis Sapient describes helping clients move from outdated, hard-to-maintain systems to cloud-native, modern architectures that are easier to scale and evolve. This includes both broad modernization programs and targeted modernization of critical legacy applications.
How does Sapient Slingshot help with legacy modernization?
Sapient Slingshot helps accelerate software modernization with AI and human oversight. In the healthcare modernization case study, Publicis Sapient says Slingshot helped cloud-native developers without COBOL experience migrate legacy applications to a modern microservices architecture. The platform was used to generate functional specifications, behavior-driven development stories, updated user interfaces, and maintainable Java and React code, with engineers reviewing and validating every output.
What results did the healthcare COBOL modernization project deliver?
The healthcare COBOL modernization project delivered faster migration and lower costs. Publicis Sapient says the organization achieved 3x faster migration of legacy applications and more than a 50% reduction in modernization costs. The materials also say the result was a cloud-native system that is easier to maintain, ready to scale, and supported by more predictable spend.
What happened in the RWE legacy application modernization case study?
In the RWE case study, Publicis Sapient modernized a critical legacy application called Tube Tracker in two days. The application was more than 24 years old, written in Java, and had no accessible source code, documentation, or experts left to maintain it. Publicis Sapient used Sapient Slingshot in a five-step process that included decompilation, rebuild, refactoring, business logic extraction, and documentation generation.
What results did the RWE modernization project deliver?
The RWE modernization project delivered faster development, better documentation, and lower operational risk. Publicis Sapient says one engineer modernized the application in two days instead of an estimated two weeks of manual effort. The materials also cite about 40% faster automated code generation, about 35% test efficiency, cleaner code, full documentation, and a deployable application that can be extended across sites with no rework.
How does Publicis Sapient support cloud and platform modernization?
Publicis Sapient supports cloud and platform modernization by redesigning architectures, integrating core systems, and building more scalable digital foundations. In the agriculture case study, it implemented Salesforce Experience, Sales and Custom Cloud and integrated those systems with AWS, EBS, and other third-party platforms. In other cases, it built cloud-based architectures on Microsoft Azure, Google Cloud Platform, and cloud-native modular blueprints.
What did Publicis Sapient deliver for the global services provider in agriculture?
Publicis Sapient helped the global services provider modernize its digital ecosystem to support sales growth and efficiency. The solution included Salesforce-based architecture upgrades, real-time integration with AWS, EBS, and other systems, a mobile application for internal sales representatives, and modernization of internal business processes. Publicis Sapient says this helped improve forecasting, reduce redundancy, streamline operations, and support smarter and faster product sales.
How did Publicis Sapient help the healthcare services provider improve patient experience?
Publicis Sapient helped the healthcare services provider improve digital pharmacy and delivery experiences. The materials say Publicis Sapient worked with the client’s teams to define user experience best practices, launch a new end-to-end digital pharmacy experience, and create an API-centric digital strategy with a modular cloud-based blueprint. The reported impact included higher user satisfaction, more digital app adopters and home deliveries, improved NPS, and less dependence on the call center.
How did Publicis Sapient help the sports retailer transform for digital commerce?
Publicis Sapient helped the sports retailer modernize both its commerce platform and its operating model. The solution included implementing Commerce on Cloud on Google Cloud Platform, re-architecting the order management system, and using a product engineering approach to reshape processes and team structures around customer-focused agility. The source materials say this improved integration across inventory, order management, and fulfillment, while supporting new offerings such as buy online, pick up in store.
What business results did the sports retailer transformation achieve?
The sports retailer transformation improved scalability, reliability, and order processing performance. Publicis Sapient says the cloud-based platform strengthened backup and disaster recovery capabilities and improved system integration across key functions. The materials also state that orders were processed more than 170% faster through Black Friday Weekend 2018 with no site downtime or performance interruptions.
How did Publicis Sapient help the insurance company expand across Asia?
Publicis Sapient helped the insurance company build a cloud-based platform to support regional growth and improved customer experiences. The solution used Sitecore CMS on Microsoft Azure, along with Azure DevOps and Azure Resource Manager, to create a scalable and automated cloud environment deployed across multiple markets. Publicis Sapient says the new platform gave the client greater agility and supported expansion at significantly reduced cost.
What results did the insurance platform project deliver?
The insurance platform project delivered measurable improvements in engagement and performance. Publicis Sapient says the new platform reduced bounce rate by 48.3%, increased session duration by 105%, and improved page load time by 35%. The materials also say the platform helped reposition the brand and support customer growth across Asian markets.
How does Publicis Sapient describe its difference from traditional consultancies?
Publicis Sapient says it transforms organizations from the inside out with innovation and follow-through. In the impact stories materials, it describes itself as building, iterating, and fixing what is broken rather than stopping at strategy alone. The company emphasizes practical execution and real-world impact for employees, customers, and communities.
What proof points does Publicis Sapient highlight about its business and platforms?
Publicis Sapient highlights both company scale and delivery outcomes in these materials. It says it has more than 30 years of experience, 20,000 people, and 72 worldwide offices. It also highlights outcome-oriented proof points such as faster delivery, lower costs, efficiency gains, and customer stories showing modernization, experience transformation, and platform improvement in practice.