Food & Beverage Sector | Publicis Sapient

Food & Beverage Craving Better Outcomes? Ingredients for growth, transformation and connection.

Elizabeth Papasakelariou
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As demand persists, food and beverage companies still face supply-side challenges, as well as a more complex competitive landscape than ever before. Staying relevant today requires deeper, longer-lasting connections with customers that adapt to changing demands. Agility in customer experience, data and supply chain is key to cultivating these relationships and enabling the kind of transparency that consumers increasingly expect. In short, food and beverage organizations must become digital-first.

71% of consumers recently bought groceries online, with no signs of a slowdown.

Case Study

How Nestlé is Driving Growth Through a New Consumer Engagement Model
A customer-first approach drove the organizational and tech changes Nestlé needed to grow their image and sales.
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How are your competitors adapting?

55% are investing in CDP
48% don’t know how to optimize technology
Just 11% are using personalization in D2C

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Learn how 100 Food & Beverage executives are facing challenges and innovating solutions—and where they’re leaving opportunities open for your business.
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Insight

Data in Food and Beverage | Report
Survey of 100 executives across EU on rethinking e-commerce strategies and driving success with data.
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Driving Demand Planning With Real-Time Data
How CP firms can use crowdsourced data to drive better demand planning across their total commerce ecosystem.
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The How Channel

Circular Economy: Sustainability at Scale
As public support for sustainability grows, many businesses that rely on raw materials are transitioning to a circular economy, in which resources are reinvested rather than disposed.
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Why Shoppers Are Split On Sustainable Food and Packaging Trends
Packaged goods often tout labels like "all-natural”, “compostable” or “vegan”, but is that enough to drive purchases? Four shoppers share why they would (or would not) buy an item solely on packaging, as well as reveal their thoughts on the latest grocery trends.
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Relevant case studies

Solutions

Selected solutions

Direct to Consumer
Customer Data Platform (CDP)
Value Realization
Digital Operating Model
Supply Chain Optimization

“Publicis Sapient stood out for consistently and proactively coming to the table with innovative ways to burst some of the barriers encountered in the massive implementation journey in Nestlé, across more than one hundred countries, hundreds of brand websites and mobile apps!”
Filippo Catalano , CIO, Nestlé Group

Elizabeth Papasakelariou
Managing Partner
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