Empowering The Children’s Place: Unifying Data & Elevating Loyalty for Lasting Customer Connections

The Children’s Place is a leading children’s apparel retailer, offering stylish, affordable, and high-quality clothing, accessories, and footwear for kids of all ages. Known for its trendy designs and frequent promotions, the brand caters to value-conscious parents seeking comfortable and durable fashion for their children.

Challenge

The Children’s Place faces challenges in unifying customer data across various channels, which limits their ability to create personalized shopping experiences and maximize customer engagement. Their fragmented data ecosystem makes it difficult to gain a comprehensive view of customer behavior, hindering their ability to optimize marketing efforts and loyalty initiatives. Additionally, their existing loyalty program required enhancements to become more sophisticated, providing better value to customers while driving long-term retention.

Partner Value

Publicis Sapient is helping The Children’s Place implement Data Cloud, which will create a unified, 360-degree view of their customers, enabling more precise personalization and data-driven decision-making. Additionally, Loyalty Cloud will equip them with the tools needed to deepen customer connections, increase retention, and drive long-term business growth. Our expertise in data transformation and customer engagement will empower The Children’s Place to unlock new opportunities for targeted marketing, seamless omnichannel experiences, and stronger brand loyalty.

Goals & Outcomes

Products Sold

Deal Value

Country

Industry

Role of Partner in Customer Lifecycle Stage

Salesforce (SF) brought the initial lead to Publicis Sapient (PS). Because of our deep IT relationships and successful delivery on SFCC in 2022, PS co-sold and co-presented with SF throughout the entire sales cycle.

Empowering The Children’s Place: Unifying Data & Elevating Loyalty for Lasting Customer Connections

Customer Profile