The financial services sector is in the midst of a profound digital revolution. Across EMEA, APAC, and the Americas, banks, insurers, and asset managers are reimagining their business models to meet rapidly evolving customer expectations, regulatory demands, and the competitive pressures of a digital-first world. At the heart of this transformation is the partnership between Sitecore and Publicis Sapient, delivering tailored solutions that address the unique challenges and opportunities of each region.
Europe, the Middle East, and Africa (EMEA) present a diverse regulatory landscape, with stringent requirements such as the European Securities and Markets Authority (ESMA) shaping how financial institutions operate. In this environment, compliance is non-negotiable, and digital transformation must be engineered with governance, privacy, and auditability at its core.
Publicis Sapient’s work in the region exemplifies how local insight and global best practices can drive measurable impact. For example, in the DACH region (Germany, Austria, Switzerland), Publicis Sapient supported the transformation of European DataWarehouse, enabling it to become one of the first Securitisation Repositories under ESMA regulations. This achievement demonstrates the firm’s ability to blend regulatory expertise with advanced technology, ensuring clients not only meet compliance requirements but also unlock new business value.
In the UK, Publicis Sapient has partnered with leading retail banks to modernize core systems and deliver customer-centric experiences. The transformation of Nationwide Building Society, for instance, leveraged real-time data and cloud-native architecture to streamline operations, personalize interactions, and save millions in operational costs—all while maintaining rigorous compliance standards.
Asia Pacific (APAC) is characterized by rapid digital adoption, a burgeoning fintech ecosystem, and a diverse regulatory environment. Financial institutions in the region are racing to deliver seamless, mobile-first experiences that cater to a digitally native customer base.
Publicis Sapient’s approach in APAC focuses on breaking down operational silos, modernizing legacy systems, and enabling real-time data flows across the enterprise. By integrating Sitecore’s composable digital platforms, financial organizations can accelerate product launches, improve operational efficiency, and enhance compliance. The result is a new generation of digital-first banks and insurers that are agile, scalable, and ready to expand into new markets.
A notable example is the launch of the first fully digital trade finance bank in the region, where Publicis Sapient built a responsive technology architecture and fostered an agile culture. This enabled rapid, continuous improvement and positioned the institution as a leader in digital banking innovation.
In the Americas, financial institutions face the dual challenge of modernizing legacy systems and harnessing the power of data to drive new revenue streams. Regulatory requirements remain stringent, but there is also a strong emphasis on innovation and customer experience.
Publicis Sapient’s partnerships with technology leaders such as Microsoft, AWS, and Google Cloud empower clients to build and scale media networks, monetize first-party data, and deliver AI-powered customer engagement. For example, the Media Network Accelerator enables banks and insurers to create new revenue streams by leveraging their data assets, while maintaining compliance and operational efficiency.
In Latin America, Publicis Sapient has helped financial institutions modernize their digital ecosystems, integrate cloud solutions, and deliver omnichannel experiences that resonate with local customers. These initiatives have resulted in faster time-to-market, improved customer satisfaction, and enhanced regulatory alignment.
What sets Publicis Sapient and Sitecore apart is their ability to deliver transformation that is both globally informed and locally relevant. Their SPEED capabilities—Strategy, Product, Experience, Engineering, and Data & AI—ensure that every initiative is:
This integrated approach enables financial institutions to break down silos, modernize legacy systems, and deliver customer-centric digital experiences—no matter the region.
From ESMA in Europe to evolving data privacy laws in APAC and the Americas, regulatory compliance is embedded into every transformation initiative. Publicis Sapient’s solutions are designed with governance, privacy, and auditability at their core, leveraging cloud-native platforms, advanced data management, and AI-driven analytics to automate reporting and ensure real-time regulatory alignment.
With over 30 years of digital innovation, 100+ financial services clients worldwide, and a proven track record of delivering industry firsts, Publicis Sapient is uniquely positioned to help financial institutions thrive in a digital-first world. Sitecore’s composable platforms enable seamless, secure, and flexible transformation at speed and scale.
Together, Publicis Sapient and Sitecore empower financial services organizations to:
The future of financial services belongs to those who can adapt, innovate, and put the customer at the center of everything they do. Whether you’re in EMEA, APAC, or the Americas, Publicis Sapient and Sitecore are your partners for what’s next. Connect with our regional experts to start your transformation journey today.