Unilever’s AI platform captures 20x more behavioural and preference data than static campaigns, giving AXE a real-time view of each customer and actionable insights to power dynamic media plans.
Sam scans his face with his phone. AI detects he is 62% sleepy, 38% grumpy and suggests: play “Pump It” by Black Eyed Peas in the shower, spray AXE Chill, and hit some power poses. Let’s go!
Bored at lunch? Sam uses his phone to AR-test AXE scents that match his mood. He saves AXE Absolute Chaos for Friday night.
Near campus, Sam spots a smart vending machine. It gives him a quick facial scan, clocks his scent profile, and dispenses a personalized AXE sample with a digital coupon.
He receives a message from his AI wellness coach: Big match tomorrow? Let’s reset with AXE Dreamy Lavender and a grounding breathing technique. All set for tomorrow’s win.
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Unilever’s AI platform captures 20x more behavioural and preference data than static campaigns, giving AXE a real-time view of each customer and actionable insights to power dynamic media plans.