Publicis Sapient Digital Engineering: Offering Summary

Turn Ideas into Successful New Products

At Publicis Sapient, we help businesses transform ideas into successful products through a comprehensive approach that spans from ideation to scaling. Our process includes:

• Idea
• Shape
• Incubate
• Build & Scale
• Live
• Hunt

This journey is supported by a robust backlog management system, ensuring continuous delivery and improvement.

With Publicis Sapient, Your Business Can:

1. Accelerate delivery of products through rapid release and learning
2. Enhance visibility to foster collaboration and understanding
3. Manage the flow of work to maximize effectiveness
4. Upskill to modern technologies and ways of working
5. Build a library of reusable assets to industrialize quality across teams

Product Engineering Business Outcomes

• Improvements to key business KPIs by 10%–15% (e.g., conversion rates and operating costs)
• 40%–50% improved deployment frequency
• 20%–30% faster speed to market
• Personalized experience resulting in an increase in revenue

How We’ve Made an Impact

Lloyds Banking Group

• Lloyds Banking Group (LBG) sought to become a modern, progressive, and tech-enabled business, steering its course towards digital transformation.
• The bank aimed to shift from being business- and IT-led to being customer-led.

• We partnered with LBG to shift its mindset from the fixed triangle of time, cost, and scope to a focus on speed, quality, and value.
• Together, we navigated pivotal initiatives including core banking modernization, cloud foundation, data platform creation, and implemented continuous learning with generative AI.

• Created scalable, resilient capabilities that allow the bank to remain agile.
• Reduced commercial account opening from 30 days to 48 hours.
• Reduced payment fraud by 95% with “Safelists” to protect customers.
• Delivered a “Transactions System of Engagement” (SoE), combining data and insights for more personalized experiences.

Audi

• Audi wanted to bring their showrooms closer to customers, especially those in urban areas.
• The challenge was to replicate the high-end Audi dealership experience in a boutique-sized space.

• We collaborated with Audi executives to engineer the first portable digital auto showroom—Audi City.
• Customers can project a life-size image of their configured car on the wall, rotate it with natural gestures, and even peer under the hood, all with the swipe of a hand.

• 70% rise in unit sales
• 30% higher margin per unit
• 65% of customers purchased a car without a test drive

Uniper

• Uniper, a leading power plant maintenance and operations business, wanted to deliver more value to customers and expand their reach.
• They aimed to leverage 30 years of expertise into digital offerings to help power plant operators increase productivity, cut costs, and reduce greenhouse gas (GHG) emissions.

• We identified customer pain points throughout the buying and operating cycle.
• Built a prototype that brings all Uniper tools into a single, user-friendly web portal.
• The system integrates relevant data from customers’ back-end systems using an API.
• Advised Uniper’s teams on agile ways of working to enable continual iteration and rapid release.

• Power plant operators worldwide use the Enerlytics web portal for a 360-degree view of asset condition and performance, prices, electricity volumes, and issues.
• Uniper continually improves the customer experience, releasing new features every week.
• 50% productivity increase for customers using the Enerlytics platform
• 15%–30% coal fuel savings
• 10%–20% lower capital expense
• 3% decrease in GHG emissions in the U.K.

What Sets Publicis Sapient Apart?

Publicis Sapient combines leading-edge platform expertise with robust product engineering. This unique blend ensures our clients not only adopt the best platform packages but do so with efficient, on-time delivery. Our deep understanding of technology products goes beyond implementation—we help you maximize technology’s potential, ensuring a successful journey from selection to full utilization.

For more information, visit https://www.publicissapient.com/solutions/digital-engineering.

Why Publicis Sapient?

Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering, and Data. Combined with our culture of curiosity and deep industry knowledge, this enables us to deliver meaningful impact to our clients’ businesses by reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe, with 20,000 people and over 50 offices worldwide. For more information, visit www.publicissapient.com.