AI-Enabled Content Supply Chain: How Publicis Sapient and Adobe Streamline Content Operations for Global Brands

In today’s digital-first world, the ability to deliver personalized, relevant content at scale is a defining factor for business success. Yet, for many global brands, the operational side of content creation and management remains a significant challenge. Disconnected processes, manual workflows, and asset wastage can slow down marketing teams, inflate costs, and hinder the ability to meet rising customer expectations. Publicis Sapient, in partnership with Adobe, is transforming this landscape with AI-enabled content supply chain solutions that automate, optimize, and scale content operations for some of the world’s leading organizations.

The Challenge: Disconnected Content Operations and Asset Wastage

As brands strive to deliver personalization across channels, geographies, and business units, the pressure on content and marketing operations intensifies. Many organizations face:

Disconnected Processes: Siloed teams and fragmented workflows lead to inefficiencies and delays.
Duplicative Technology: Overlapping tools and platforms create confusion and increase costs.
Manual Activities: Reliance on email-based approvals and manual asset management slows down delivery.
Content Duplication and Asset Wastage: Lack of visibility into existing assets results in redundant content creation and missed opportunities for reuse.
Measurement Gaps: Inconsistent tracking and reporting make it difficult to optimize content performance and prove ROI.

These challenges translate into longer time-to-market, unnecessary spend, and an inability to meet the demands of personalized marketing at scale.

The Solution: An Intelligent, AI-Enabled Content Supply Chain

Publicis Sapient and Adobe address these operational pain points by connecting data, content, and activation through an agile, AI-powered operating model. The result is an intelligent content supply chain that:

Streamlines Workflows: Automated processes reduce manual effort and accelerate campaign launches.
Unifies Intelligence: Centralized data and insights inform content planning, production, and activation.
Automates Content Creation and Management: AI and GenAI capabilities, including Adobe Firefly and large language models, enable rapid content generation, smart asset search, automated translations, and metadata tagging.
Optimizes Asset Reuse: Digital Asset Management (DAM) centralizes resources, ensuring teams access the latest, approved materials and minimizing duplication.
Enhances Governance and Compliance: Automated workflows and metadata management improve transparency, accountability, and regulatory compliance.

AI/GenAI Capabilities in Action

Across the content lifecycle, AI and GenAI are injected at key points to drive efficiency and scale:

Planning: AI-aided campaign briefs leverage historical data and audience insights for smarter, faster planning.
Production: GenAI accelerates content creation, while AI-driven asset versioning and translation tools tailor content for specific channels and markets.
Activation & Optimization: Automated measurement and optimization ensure content is performing and evolving in real time.

Real-World Impact: Success Stories from Asset Management and Investment Firms

The operational transformation enabled by Publicis Sapient and Adobe is not theoretical—it’s delivering measurable results for global brands, particularly in highly regulated sectors like asset management and investment.

Top Global Asset Manager

Faced with the need to optimize compliance processes and enhance operational capabilities, a leading asset manager partnered with Publicis Sapient to overhaul its workflow management system. By implementing Adobe Workfront as the core of its MarTech architecture, the firm:

Centralized all compliance, creative, and marketing operations workflows
Automated routing and storage of digital assets with compliance-ready metadata
Enabled efficient collaboration and reduced manual overhead

Business Outcomes:

36,000+ projects migrated or created
60+ management dashboards deployed
2,000+ users onboarded
Over $700,000 in cost savings
209% increase in content velocity

Leading Global Investment Management Firm

Another investment firm struggled with redundant project management and content review processes across separate tools. By consolidating workflows within Adobe Workfront and integrating Workfront Fusion, the organization:

Centralized project and content approval workflows
Enabled seamless process re-engineering and automation
Delivered actionable insights through Power BI dashboards

Business Outcomes:

1,400+ projects migrated or created
90+ management dashboards deployed
70+ users onboarded

These transformations have not only reduced costs and increased efficiency but also empowered marketing teams to deliver compliant, personalized content at the speed the market demands.

The Publicis Sapient and Adobe Advantage

With over a decade of partnership and deep expertise across the Adobe suite, Publicis Sapient brings a proven approach to operational excellence in content supply chain management. Our teams combine industry knowledge, technical skill, and agile methods to deliver measurable value fast. Proprietary accelerators and a comprehensive portfolio of customer engagement solutions ensure that brands can scale personalization, maximize asset value, and build customer loyalty that drives business growth.

Ready to Transform Your Content Operations?

Operational excellence in the content supply chain is no longer optional—it’s a competitive necessity. With Publicis Sapient and Adobe, global brands can automate, optimize, and scale their content operations, unlocking new levels of efficiency, cost savings, and customer engagement.

Discover how an AI-enabled content supply chain can power your digital transformation. Contact Publicis Sapient to start your journey toward operational excellence and personalized customer experiences at scale.