The Middle East and North Africa (MENA) region is at the forefront of a digital revolution. As retail, financial services, and telecommunications organizations rapidly embrace cloud technologies and digital business models, the need for trusted transformation partners with both global scale and deep local expertise has never been greater. Publicis Sapient, now strengthened by its acquisition of Changi Consulting—a leading Salesforce partner in the region—stands uniquely positioned to help MENA retailers reimagine their operations and customer experiences through Salesforce-powered solutions.
Changi Consulting, headquartered in Dubai, brings over a decade of Salesforce experience and a 100% Salesforce-certified team, with more than 400 successful projects across the GCC and wider MENA region. Now fully integrated into Publicis Sapient’s global delivery model, this partnership delivers:
The MENA region’s cloud applications market is projected to more than double from $2 billion in 2019 to $4.5 billion by 2024, with digital transformation spending set to top $58 billion by 2025. This rapid adoption brings both opportunity and complexity:
Publicis Sapient’s approach combines cloud migration, process automation, and data-driven insights to help MENA organizations harness this momentum and deliver measurable business impact.
Retailers in MENA face mounting pressure to deliver seamless, personalized shopping experiences both online and in-store. Publicis Sapient’s expertise in Salesforce Commerce Cloud and omnichannel integration enables brands to modernize their commerce platforms, optimize pricing and promotions, and create data-driven loyalty programs. For example, a global jewelry retailer partnered with Publicis Sapient to upgrade and optimize their Salesforce Commerce application, resulting in accelerated release cycles and a unified customer experience across markets.
Banks and financial institutions are embracing digital to meet rising customer expectations and regulatory demands. With Salesforce Financial Services Cloud, Publicis Sapient enables seamless onboarding, personalized advisory services, and secure, compliant customer engagement. For a top global insurer, Publicis Sapient implemented a foundational B2B Salesforce Marketing Cloud solution, empowering the client to identify, segment, and penetrate a complex customer base while maintaining compliance and scalability.
Telcos in the region are transforming to deliver next-generation connectivity and digital services. Publicis Sapient’s Salesforce solutions streamline customer service, automate sales and support processes, and enable proactive, personalized communications. For example, a leading technology provider’s new business unit achieved 100% adoption of Salesforce Sales Cloud, centralizing sales data and enabling accurate revenue forecasting and strategic decision-making.
Publicis Sapient’s SPEED capabilities—Strategy, Product, Experience, Engineering, and Data & AI—are at the heart of every transformation. By leveraging Salesforce’s robust cloud ecosystem and integrating advanced AI, Publicis Sapient delivers:
The integration of Changi Consulting into Publicis Sapient is more than an acquisition—it’s a strategic alignment of vision, expertise, and commitment to customer success. Together, we offer:
As the digital landscape in MENA accelerates, Publicis Sapient is your partner for Salesforce-powered transformation—helping you modernize operations, delight customers, and achieve sustainable growth.
Ready to accelerate your digital journey? Connect with Publicis Sapient’s MENA Salesforce experts today.