TrendSpotting Agent Suite - User Guide

What Makes TrendSpotting Different?

• AI-Powered Intelligence: Leverages Google Cloud AI for smarter decision-making
• End-to-End Workflow: From trend discovery to campaign optimization in a single platform
• Real-Time Insights: Live trend monitoring across social platforms and Google Search
• Advanced Scoring: Multiple AI approaches (Semantic, BigQuery ML, Hybrid) to match trends with products
• Automated Content Creation: AI-generated scripts, storyboards, and video production
• Multi-Channel Deployment: Google Ads, Meta, YouTube, and influencer activations

Getting Started

Step 1: Access the Platform

1. Detect
   Market intelligence and trend discovery
2. Plan
   Campaign strategy and budget allocation
3. Create
   Content production and creative assets
4. Activate
   Media deployment across channels
5. Optimize
   Performance analytics and insights

Step 2: Choose Your Starting Point

• New to trend marketing? Start with the Detect pillar to discover what’s trending in your industry.
• Have a trend in mind? Jump to Plan to develop your campaign strategy.
• Ready to create content? Head to Create to generate scripts and videos.
• Campaign running? Check Optimize for real-time performance metrics.

Step 3: Follow the Workflow

Platform Features by Pillar

Detect: Market Intelligence

Currently Trending

1. Select your industry (CPG, Beauty, Health, Food, Beverages, Retail)
2. View trending topics ranked by momentum
3. Click any trend to see detailed insights and AI analysis
4. Bookmark trends for later reference

Trend Discovery

1. Filter by industry, time range, and minimum engagement
2. Review momentum indicators and opportunity scores
3. Get AI-powered insights with Gemini explaining why a trend matters
4. Export trend reports for stakeholder presentations

Trend Scoring Lab

1. Select a trending topic
2. Choose products from your catalog
3. Compare scores from Semantic, Business (BQML), and Hybrid
4. Review the “Best Performer” badge showing which method works best
5. See execution time comparison to understand trade-offs
6. Get AI analysis explaining score differences

Plan: Campaign Strategy

Competitor Trends

1. Add competitors to your watch list
2. Receive real-time alerts on market movements
3. Analyze competitive positioning
4. Identify gaps in competitor strategy

Budget Strategy

1. Enter your total campaign budget
2. Set channel priorities (Search, Display, Social, Video)
3. Review AI recommendations for optimal allocation
4. Adjust spend pacing and forecasting
5. Export budget plan for approval

Audience Strategy

1. Upload existing customer data (optional)
2. Define target demographics and behaviors
3. Generate AI-powered personas
4. Get audience expansion recommendations
5. Export targeting parameters for ad platforms

Event Calendar

• Browse upcoming events relevant to your market
• Filter by event type (holiday, cultural, sporting, local)
• Plan campaigns around high-impact moments
• Get trend predictions for seasonal opportunities

Influencer Planning

1. Enter campaign goals and target audience
2. Browse recommended influencers with fit scores
3. Review engagement rates and audience demographics
4. Generate campaign briefs automatically
5. Manage partnership negotiations and contracts

Campaign Planner

1. Set campaign start and end dates
2. Define key milestones (creative due, launch, reporting)
3. Assign team members to tasks
4. Track asset requirements and deadlines
5. Monitor campaign readiness status

Create: Content Production

Script Writer

1. Select script template (commercial, social, explainer)
2. Input product details and key messages
3. Click “Generate” to create multiple script variations
4. Review and refine scripts with AI feedback loop
5. Approve final version for production

Script Types

• 30-Second Commercial: Broadcast or streaming video ads
• Social Media Post: Instagram, Facebook, X captions
• Explainer Video: Product demonstrations and tutorials
• Customer Testimonial: AI-crafted authentic-sounding testimonials

Storyboard

1. Create a new storyboard or import from Script Writer
2. Add scenes with text prompts (e.g., “Woman drinking coffee in modern kitchen”)
3. Generate AI images for each scene using Gemini
4. Drag-and-drop to reorder scenes
5. Set duration for each scene (1–10 seconds)
6. Export as PDF for production or JSON for automation

Video Production (Latest Veo models)

1. Text-to-Video: Enter a detailed scene description
2. Image-to-Video: Upload a reference image and describe the motion
3. From Storyboard: One-click generation from storyboard scenes
4. Wait 2–3 minutes for AI video generation
5. Preview and download generated clips
6. Upload to Asset Library for campaign use

Video Specifications

• Duration: Powered by Google’s latest video generation models, with selectable versions and output lengths
• Resolution: 1080p HD
• Format: MP4
• Generation Time: 2–3 minutes per clip

Asset Library

1. Upload images, videos, and documents to your library
2. Search using natural language (e.g., “summer beach scenes with families”)
3. Add tags for easy organization
4. Track version history and usage
5. Generate AI variations of existing assets
6. Share assets with team members

Smart Features

• Semantic Search: Find assets by describing what they show, not just file names
• Auto-Tagging: AI automatically tags assets with relevant keywords
• Duplicate Detection: Identifies similar assets to reduce clutter
• Usage Tracking: See which campaigns use which assets

Collections

1. Create a collection for each campaign
2. Add assets from library to collections
3. Star favorites for quick access
4. Share collections with team members
5. Export entire collections for handoff to production partners

Activate: Media Deployment

Google Ads

1. Connect your Google Ads account (one-time setup)
2. Create a new campaign with automated settings
3. Upload creative assets from the Asset Library
4. Set targeting, budget, and bidding strategy
5. Launch campaign with one click
6. Monitor performance from the Optimize pillar

Supported Campaign Types

• Search Ads (text and responsive)
• Display Ads (image and responsive)
• Performance Max (automated creative optimization)
• Shopping Ads (e-commerce product feeds)

Meta Ads (Facebook & Instagram)

1. Connect Facebook Business Manager account
2. Select ad format (carousel, story, single image, video)
3. Choose placements (Facebook, Instagram, Messenger, Audience Network)
4. Create lookalike audiences from customer data
5. Set budget and schedule
6. Launch and track performance

YouTube Ads

1. Upload video assets to YouTube (or use from the Asset Library)
2. Select ad format (skippable, non-skippable, bumper)
3. Define targeting (demographics, interests, keywords)
4. Set bid strategy and daily budget
5. Launch video campaign
6. Track views, engagement, and conversions

Influencer Activation

1. Select influencers from Influencer Planning
2. Send campaign briefs and contracts
3. Track deliverable deadlines (posts, stories, videos)
4. Review and approve content before posting
5. Monitor post campaign performance and engagement
6. Calculate influencer ROI

Optimize: Performance Analytics

Campaign Analytics

1. Select campaign and date range
2. View unified metrics across all channels (Google, Meta, YouTube)
3. Analyze ROI and ROAS (Return on Ad Spend)
4. Track conversions and attribution
5. Identify top-performing assets and channels
6. Export reports for stakeholders

Key Metrics

• Impressions & Reach: How many people saw your ads
• Click-Through Rate (CTR): Engagement with your creative
• Cost Per Click (CPC): Efficiency of ad spend
• Conversion Rate: How many clicks turned into customers
• ROI / ROAS: Return on investment and ad spend

Google Ads Analytics

1. Review search term analysis to find new keywords
2. Monitor Quality Score for ad relevance
3. Track cost per conversion by campaign
4. Identify underperforming ad groups
5. Get AI recommendations for optimization

Influencer Report

1. View engagement rates per influencer
2. Calculate earned media value
3. Track follower growth attributed to the campaign
4. Compare influencer ROI
5. Identify top-performing influencer partnerships

Asset Insights

1. See which images/videos drive the highest engagement
2. Review A/B test results for creative variations
3. Detect creative fatigue (declining performance over time)
4. Get recommendations for creative refresh
5. Share top-performing assets with creative team

YouTube Analytics

1. Analyze view-through rate (how many watched)
2. Review audience retention (where viewers drop off)
3. Track engagement metrics (likes, comments, shares)
4. Compare video creative performance
5. Optimize video length and messaging based on data

Frequently Asked Questions (FAQ)

General

Detect Pillar

Plan Pillar

Create Pillar

Activate Pillar

Optimize Pillar

Technical & Integration

Pricing & Support