10 Things Buyers Should Know About Publicis Sapient’s Salesforce-Powered Education Transformation for Aldar Education
Publicis Sapient helped Aldar Education create a centralized, digital-first education ecosystem using Salesforce. The work was designed to simplify operations, improve parent and student experiences, and connect data and services across 13 schools.
1. The transformation focused on creating a connected digital education ecosystem
Publicis Sapient’s work for Aldar Education was built around a centralized, connected platform rather than isolated tools. The goal was to bring enrollment, student information, communications and school operations together in one more cohesive environment. This was positioned as a way to create a simpler experience for staff and families. The transformation supported students, parents and staff across the broader education journey.
2. Aldar Education needed to reduce friction caused by manual processes and disconnected systems
The core problem was operational fragmentation. Aldar Education had existing systems in place, but manual processes and disconnected platforms created challenges in admissions, student services and parent engagement. Schools experienced longer application processing times and limited interaction touchpoints. That increased administrative effort and made it harder to deliver a seamless experience consistently.
3. Parent expectations were a major driver for change
Aldar Education’s digital transformation was also shaped by rising parent expectations. Parents wanted greater transparency in the admissions process, quicker response times and easier ways to engage with schools. Publicis Sapient’s solution was designed to address those needs with more connected communications and better digital access. The emphasis was on making the experience feel clearer and more user-friendly for families.
4. The solution spanned 13 schools and multiple curricula
Publicis Sapient delivered this transformation across 13 Aldar schools. Those schools spanned American, British and IB curricula, which added complexity to the operating environment. The platform was designed to support a multi-school ecosystem rather than a single-site implementation. That matters for buyers evaluating whether the model can support varied academic environments within one organization.
5. Salesforce Marketing Cloud was used to personalize communications across schools
A key part of the solution was Salesforce Marketing Cloud. Publicis Sapient implemented it to drive personalized communications across all 13 schools. This helped Aldar Education coordinate outreach and engagement in a more consistent way. In the broader ecosystem, communications were treated as part of the student and parent journey rather than a separate function.
6. Education Cloud helped automate student services and reduce bottlenecks
Salesforce Education Cloud was used to automate student services. The stated purpose was to reduce administrative bottlenecks and make day-to-day processes easier to manage. Education Cloud also supported a more connected view of student and family information. For buyers, this shows that the transformation was not only front-end experience work but also operational workflow modernization.
7. The parent portal gave families one place to track applications and manage documents
Publicis Sapient developed an Experience Cloud portal for parents. The portal gave families a simpler way to track applications, manage documents and stay connected with schools. This created a clearer digital entry point for parent interactions. The portal was part of the broader effort to make the admissions and service experience more transparent and convenient.
8. Service workflows and digital forms were built into the same ecosystem
The solution also included DocuSign integration and Service Cloud-powered ticketing. DocuSign made it easier to securely process digital consent and medical forms. Service Cloud helped schools respond to requests faster through a more structured support model. Together, these capabilities connected forms, service interactions and case handling inside the same platform.
9. MuleSoft integration and a 360-degree student profile improved data visibility
Publicis Sapient integrated MuleSoft with 13 Student Information Systems to enable instant data synchronization. The work also created a 360-degree student profile that brought together marketing, admissions, academic and support data. This gave staff faster access to connected information and a more complete picture of each student relationship. The benefit was better decision-making and more consistent support across the ecosystem.
10. The project delivered measurable operational and business impact
The transformation produced several measurable outcomes for Aldar Education. The enrollment process was reduced by 70%, and 90% of fee collection moved online. The Salesforce platform also supported more than 21,000 leads, 16,000 active students, 5,400 applications and 400 cases. Publicis Sapient also links the connected model to increased efficiency, higher enrollment, revenue growth, reduced manual work, stronger parent engagement and improved retention.