The Role of Data & AI in Technology Modernization

In today’s rapidly evolving digital landscape, technology modernization is no longer just about upgrading systems or migrating to the cloud—it’s about fundamentally transforming how organizations operate, innovate, and create value. At the heart of this transformation are two powerful forces: data modernization and artificial intelligence (AI). Together, they are reshaping industries, unlocking new revenue streams, and enabling organizations to deliver exceptional experiences at scale. Publicis Sapient stands at the forefront of this movement, helping clients harness the full potential of data and AI to drive sustainable digital business transformation.

Modern organizations are awash in data, but the true challenge lies in making that data actionable, accessible, and valuable across the enterprise. Legacy systems, siloed information, and outdated processes often prevent businesses from leveraging their data to inform decisions, personalize experiences, and identify new opportunities. AI, when responsibly integrated, amplifies the value of modernized data by enabling automation, advanced analytics, and intelligent decision-making.

Publicis Sapient’s approach to technology modernization is rooted in a holistic, value-driven philosophy. We believe that data and AI are not just enablers—they are the catalysts for innovation, efficiency, and growth. By connecting, refining, and activating data, and by embedding responsible AI throughout the enterprise, organizations can:

• Accelerate speed to market and operational agility
• Unlock new business models and revenue streams
• Enhance customer and employee experiences
• Reduce costs and technical debt
• Build resilience and adaptability for the future

For over 30 years, Publicis Sapient has partnered with organizations across industries to help them unlock the value of their data. Our approach begins with understanding the unique needs of each client and designing a data strategy that aligns with business objectives. We focus on:

• Data Modernization: Transforming legacy data architectures into modern, cloud-native platforms that enable real-time insights and seamless integration across systems.
• Data Accessibility: Breaking down silos to ensure data is discoverable and usable by all relevant teams, empowering faster and more informed decision-making.
• Data Governance and Security: Implementing robust frameworks to ensure data quality, compliance, and security—critical for building trust and meeting regulatory requirements.

By making data actionable, organizations can create a self-perpetuating cycle of continuous improvement—using insights to refine products, services, and operations at the speed of change.

AI is transforming the way organizations operate, but its true power is realized only when it is implemented responsibly and at scale. Publicis Sapient helps clients identify high-value AI use cases, build robust AI platforms, and develop self-sufficient AI operating models. Our responsible AI approach ensures that solutions are:

• Ethical and Transparent: AI systems are designed with fairness, accountability, and transparency in mind, minimizing bias and ensuring explainability.
• Scalable and Sustainable: We build AI solutions that can grow with your business, integrating seamlessly with existing processes and platforms.
• Purpose-Driven: Every AI initiative is aligned with clear business outcomes, whether it’s automating workflows, personalizing customer experiences, or optimizing operations.

A leading UK bank partnered with Publicis Sapient to modernize its legacy systems and integrate cloud-based data and AI solutions. The result: faster product launches, higher customer engagement, and the ability to identify and act on new market opportunities in real time.

A major retailer needed to shift from maintaining legacy commerce platforms to driving strategic digital development. By migrating to a cloud-native environment and leveraging advanced analytics, the retailer achieved greater speed, scalability, and personalized customer experiences—unlocking new revenue streams and operational efficiencies.

For a global provider in the energy sector, Publicis Sapient modernized the digital ecosystem by integrating Salesforce with AWS and other platforms. This transformation streamlined sales operations, improved customer engagement, and delivered measurable ROI through smarter, faster product sales.

Government agencies face unique challenges with legacy infrastructure and siloed data. Publicis Sapient has helped public sector organizations harness data and AI to inform policy, personalize citizen services, and drive operational efficiencies—all while ensuring compliance, security, and inclusivity.

In hospitality, AI-powered personalization and data-driven engagement have increased customer retention and revenue. In healthcare, automating clinical documentation has freed up time for patient care, improving both satisfaction and outcomes.

What sets Publicis Sapient apart is our ability to bring together strategy, consulting, experience design, engineering, and data & AI in a unified, agile approach. We partner with leading technology providers—AWS, Microsoft, Google, Salesforce, Adobe—to deliver tailored solutions that are both innovative and scalable. Our SPEED capabilities (Strategy, Product, Experience, Engineering, Data & AI) ensure that every modernization initiative is grounded in measurable business outcomes and continuous value creation.

Technology modernization is a journey, not a destination. Whether you are just beginning to modernize your data and AI capabilities or looking to scale and sustain your transformation, Publicis Sapient is ready to partner with you. Our proven frameworks, industry expertise, and commitment to responsible innovation will help you unlock the full potential of your data, drive efficiency, and set new standards for your industry.

Ready to move beyond basic cloud migration and embrace true digital innovation? Let’s unlock the value of your data and AI together.

Relevant Links

• Technology Modernization Solutions
• Industry-Specific Technology Modernization: Financial Services Focus
• Modernisation technologique en Europe : Accélérer la transformation digitale pour les entreprises européennes (Europe)
• Modernización Tecnológica en América Latina: Impulsando la Transformación Digital Empresarial (LATAM)
• Technology Modernization Solutions