For pharmacy, grocery and hybrid retailers; create a unified Rx customer experience across all digital and mobile channels.
Are your prescription abandonment rates on the rise? Do your pharmacy customers encounter a disjointed experience? Are your data sources and systems disconnected?
Whether your retail customer’s interaction point is online, in-store, mobile or through mail order, their pharmacy experience should be seamless.
The omnichannel pharmacy experience is a solution for retailers that connects back-end core pharmacy functions, like vaccination scheduling and Rx pickup, into one unified and intuitive omnichannel user experience. Enabling a simple interface layer for complex internal systems and data stores allows your pharmacy capabilities to become accessible anywhere and personal to each individual customer through a centralized customer profile. With one click, they can order refills and manage their prescriptions with ease.
This solution allows retailers to upgrade and future-proof their online pharmacy business through digital transformation, evolving to keep up with changes in customer healthcare needs:
With an omnichannel pharmacy experience, customers can easily carry out any of their pharmacy tasks through the grocery app, online website, over the phone or in person. The solution layer integrates with core digital pharmacy functions to enable a nimble, yet resilient technical architecture.
This solution is designed to deliver increased customer and internal associate satisfaction and stronger business results. As a result of implementing this solution, pharmacy providers can expect to see:
At the same time, customers will benefit from:
Publicis Sapient has built health and pharmacy ecosystems for several of the largest pharmaceutical companies and grocery chains in North America, utilizing our proprietary SPEED framework. Our expert team understands the unique challenges associated with the retail pharmacy domain and brings a ready-made approach to omnichannel pharmacy platform implementation.
Contact us to get an assessment to see where your gaps are, and understand how you can balance your digital pharmacy investment against customer demand in a rapidly evolving market and highly regulatory environment.