Customer Experience Modernization

Offering Summary

What are the business challenges?

• Legacy System Limitations
  Outdated architectures struggle with modern experience expectations, headless delivery, AI-readiness, and omnichannel consistency.
• Performance & Lighthouse Scores
  Slow, monolithic platforms cannot meet the speed requirements demanded by both users and AI ranking systems.
• Integration Complexity
  Bringing disparate systems, customer data, and legacy CMS patterns into a unified experience framework is difficult and often creates operational bottlenecks.
• Cross-channel Experience Fragmentation
  Maintaining consistent design, messaging, and UX across web, mobile, app, and emerging AI surfaces is increasingly difficult.
• Experience Visibility in AI Ecosystems
  Generative engines increasingly deliver answers without users visiting websites. If content is not structured, fast, and machine-readable, brands lose visibility, authority, and trust at key decision moments.
• Complex Migrations
  Transitioning to cloud-native AEM and EDS introduces architectural, operational, and security challenges that many organizations struggle to navigate.
• Scalability Issues
  Growing traffic, new markets, and diverse channels require an architecture which scales globally without degrading performance.
• Slow and Costly Content Operations
  Manual publishing workflows waste time, introduce compliance risks, and cannot meet the increasing cadence of content needed across touchpoints, including AI-driven ones.

How Publicis Sapient helps you win

• Adobe Experience Manager Integration
  We leverage AEM Sites and Assets to build scalable, modular, and personalized experiences that perform across every digital channel and meet the demands of AI-powered discovery.
• Cloud Migration Agent
  Automates readiness assessments, dependency mapping, and migration planning—cutting weeks of manual effort. It fast-tracks your transition to AEM as a Cloud Service and Experience Delivery Services, delivering immediate gains in performance, security, versioning, and continuous delivery.
• Experience Builder Agent
  Turn Figma files or legacy sites into production-ready AEM experiences—automatically. The Experience Builder Agent converts existing CMS pages or design files directly into modular AEM components and templates, eliminating hand-coding and design drift. It slashes build time, ensures brand consistency, and accelerates deployment with agentic, automated experience creation.
• Generative Engine Optimization (GEO)
  We structure content for machine readability (schema, metadata, API-driven feeds) and optimize it for generative search environments, ensuring brand information is accurate, visible, and trusted across AI ecosystems.
• Performance & EDS Acceleration
  Leverage Adobe’s Experience Delivery Services and global edge delivery to significantly improve Lighthouse scores, Core Web Vitals, and AI-crawl performance.
• Seamless Integration
  Our solutions unify your content, data, design systems, analytics, and personalization engines to ensure a consistent omnichannel experience.
• Scalable Architecture
  Cloud-native, modular foundations ensure your platform scales with growth, new markets, and new channels, including agentic surfaces and conversational interfaces.

How to Get Started

1. 01. Discovery & Assessment
   We start with a deep dive into your current customer experience framework to identify gaps and opportunities.
2. 02. Strategic Roadmap
   We provide a clear, actionable roadmap tailored to your organizational goals and technical environment.
3. 03. Implementation
   Deploy automation agents and integrate Adobe Experience Cloud with minimal disruption and maximal efficiency.
4. 04. Enablement & Adoption
   We empower your teams through training and best practices to ensure sustainable change and adoption, so your organization thrives independently.
5. 05. Continuous Improvement
   Post-implementation, we offer ongoing support and optimization to keep your customer experience ahead of evolving market demands.

Why Publicis Sapient?

Let’s Connect