The Middle East and North Africa (MENA) region is experiencing a digital revolution. As organizations across retail, financial services, telecommunications, and other sectors accelerate their cloud adoption and digital transformation journeys, the need for trusted partners with deep local expertise and global technology leadership has never been greater. Publicis Sapient stands at the forefront of this transformation, uniquely positioned to help MENA enterprises reimagine their operations and customer experiences—powered by Salesforce and strengthened by the strategic acquisition of Changi Consulting.
Publicis Sapient’s acquisition of Changi Consulting, a Dubai-based cloud solutions leader and one of the top five Salesforce partners in the region, marks a pivotal moment for digital business transformation in MENA. Changi brings over a decade of Salesforce experience, a 100% Salesforce-certified team, and a track record of more than 400 successful projects across the GCC and wider MENA region. With a client base spanning retail, consumer goods, automotive, health, telecommunications, and financial services—including regional leaders like stc Bahrain and Alyasra—Changi’s expertise is now fully integrated into Publicis Sapient’s global delivery model.
This expanded capability means MENA organizations benefit from:
The MENA region’s cloud applications market is projected to more than double from $2 billion in 2019 to $4.5 billion by 2024, with digital transformation spending set to top $58 billion by 2025. Publicis Sapient, now with Changi’s capabilities, is ideally positioned to help organizations harness this momentum. Our approach combines:
In today’s digital economy, customer expectations are rapidly evolving. Publicis Sapient’s Salesforce-powered solutions enable MENA organizations to:
Retailers in MENA are under pressure to deliver frictionless, personalized shopping experiences both online and in-store. Publicis Sapient’s expertise in Salesforce Commerce Cloud and omnichannel integration helps brands modernize their commerce platforms, optimize pricing and promotions, and create data-driven loyalty programs that drive growth.
Banks and financial institutions are embracing digital to meet rising customer expectations and regulatory demands. With Salesforce Financial Services Cloud, Publicis Sapient enables seamless onboarding, personalized advisory services, and secure, compliant customer engagement—empowering institutions to innovate while maintaining trust.
Telcos in the region are transforming to deliver next-generation connectivity and digital services. Publicis Sapient’s Salesforce solutions streamline customer service, automate sales and support processes, and enable proactive, personalized communications that reduce churn and enhance satisfaction.
The integration of Changi Consulting into Publicis Sapient is more than an acquisition—it’s a strategic alignment of vision, expertise, and commitment to customer success. Together, we offer:
As the digital landscape in MENA accelerates, Publicis Sapient is your partner for Salesforce-powered transformation—helping you modernize operations, delight customers, and achieve sustainable growth.
Ready to accelerate your digital journey? Connect with Publicis Sapient’s MENA Salesforce experts today.