to drive tangible business results. The CDP Virtual Lab is not a theoretical exercise—it is a practical, outcome-focused process that delivers a unified, actionable view of the customer. By the end of the Lab, organizations have a clear path forward, a timeline for success, and a roadmap for ongoing personalization and growth.
Participants emerge with:
Digital and personalization capabilities are already distinguishing industry leaders from laggards. As the regulatory landscape continues to evolve, this gap will only widen. Organizations that invest in first-party data strategies today will be best positioned to deliver relevant, personalized experiences tomorrow—while maintaining the trust of their customers and the confidence of regulators.
The CDP Virtual Lab, with its integrated Walled Garden Cleanroom, provides the structure, expertise, and technology needed to accelerate this transformation. It empowers businesses to:
The transition to a post-cookie world is both a challenge and an opportunity. With the right strategy and tools, organizations can turn regulatory shifts and technological disruption into a competitive advantage. Publicis Sapient’s CDP Virtual Lab is the catalyst for this change—helping businesses across sectors build robust, privacy-first data ecosystems that drive real business outcomes.
Ready to rethink your data strategy and lead in the new digital era? The CDP Virtual Lab is your next step toward data independence, compliance, and sustainable growth.