AEM modernization for global, multi-brand enterprises

For global enterprises, Adobe Experience Manager often sits at the center of digital experience delivery. But over time, success creates complexity. Brands expand. Regions launch their own sites. Custom components multiply. Legacy web properties remain live because replacing them all at once feels too risky. The result is a fragmented AEM estate that slows delivery, weakens governance and makes consistency harder to maintain across markets.

Publicis Sapient helps organizations modernize that estate without forcing a full reset. Combining deep Adobe expertise with Sapient Bodhi-powered automation, we help enterprise teams inventory what they already have, identify what should be standardized, convert approved designs into reusable building blocks and accelerate rollout across brands and regions. The goal is not simply to migrate sites. It is to create a more scalable operating model for experience delivery.

Modernization for the estate you actually have

Large enterprises rarely start from a clean slate. They are managing a mix of legacy websites, localized experiences, inherited templates, custom code, disconnected workflows and different levels of platform maturity across business units. In that environment, modernization can stall because the migration target becomes the entire story.

We take a broader view. AEM modernization should improve how your teams build, govern and scale experiences over time. That means treating Adobe Experience Manager and Edge Delivery Services as part of a connected modernization approach designed to increase speed, strengthen control and reduce operational friction across the full digital estate.

With Publicis Sapient, modernization starts by understanding what exists today. Automated discovery can crawl existing websites and generate an inventory of pages, components and assets ready for assessment. That creates a practical foundation for enterprise decisions: what to retain, what to refactor, what to standardize and what to rebuild as reusable modules.

Standardize without erasing local relevance

Global brand portfolios need consistency, but they also need flexibility. Corporate teams want stronger governance, cleaner design systems and faster rollout. Regional teams need room to adapt content, messaging and experiences for local audiences.

Our approach helps enterprises balance both. We use modular experience delivery to turn approved design patterns into reusable AEM components or Edge Delivery Services blocks that can be shared across brands and markets. Instead of recreating the same experience repeatedly, teams can build from an approved library of reusable modules that improves speed and reduces design drift.

Because modernization is modular, rollout can happen incrementally. New journeys and updates can launch without requiring a disruptive rewrite of the entire platform estate.

Turn approved designs into reusable experience blocks

One of the biggest bottlenecks in enterprise modernization is the gap between design approval and production release. When every market or brand has to manually translate approved designs into components, timelines extend and consistency slips.

Publicis Sapient closes that gap with automation powered by Sapient Bodhi. Approved Figma designs can be converted into production-ready AEM components, Edge Delivery Services blocks, editable content documents and deployment-ready front-end code. That reduces manual handoffs, accelerates build timelines and creates a more repeatable path from design system to live experience.

For teams modernizing at scale, this matters. It means approved patterns can move into implementation faster, with less rework and more confidence that what launches in market reflects the intended brand standard.

Improve governance while increasing delivery speed

Modernization at enterprise scale is not just a build challenge. It is a governance challenge. The more brands, regions and contributors involved, the harder it becomes to maintain quality, review changes and keep releases aligned with standards.

Our approach embeds control into the workflow instead of relying on slow, manual review cycles. Teams can inspect generated merge requests, review implementation details, validate file-level updates and approve changes before publishing. Content can be reviewed and refined before launch, then validated in staging environments before deployment.

That gives enterprises a more disciplined release model with less manual effort. Governance becomes part of everyday delivery, not a separate process that slows it down.

Modernize code, content and operations together

Many AEM estates are held back not only by content sprawl, but by legacy code and cloud-readiness issues. Publicis Sapient supports modernization across both the experience layer and the underlying application landscape.

With AI-assisted engineering, legacy AEM code can be analyzed for cloud compatibility, refactored with automated updates and surfaced through pull requests ready for review and deployment. Best Practices Analyzer findings can be translated into prioritized remediation recommendations and migration work, helping teams move from assessment to action faster.

This matters because enterprise modernization succeeds when code, content, architecture and workflows evolve together. A faster front end alone will not solve for release bottlenecks, inconsistent components or operational fragmentation. The estate needs a modernization model that connects engineering discipline with experience delivery.

A scalable foundation for faster rollout

When AEM modernization is done well, the benefits extend far beyond a single migration. Enterprises gain a more scalable foundation for launching experiences across brands, geographies and channels.

Publicis Sapient helps organizations use Adobe Experience Manager, Experience Delivery Services and agentic automation to build that foundation. The result is an operating model that supports faster releases, stronger governance, modular reuse and more resilient global scale.

This is especially important as customer expectations continue to rise and experience delivery expands across web, mobile and emerging AI-driven surfaces. Brands need content that is structured, fast and adaptable. Teams need workflows that reduce friction instead of adding to it. Leaders need modernization that improves performance today while preparing the estate for what comes next.

Why Publicis Sapient

Publicis Sapient brings deep Adobe expertise together with enterprise-scale transformation capabilities. With more than 15 years delivering personalized experiences, more than 1,000 certified Adobe specialists globally and seven Adobe Digital Experience Partner of the Year recognitions, we help organizations modernize with both speed and rigor.

Our strength is not only in implementing Adobe technologies, but in connecting strategy, design, engineering and operations into one modernization approach. With Sapient Bodhi, we apply enterprise-ready AI agents with the orchestration, context and governance required to scale across real workflows. That helps clients reduce manual effort, accelerate production and create a more connected experience platform across brands and markets.

For global, multi-brand enterprises, AEM modernization should do more than move content from one environment to another. It should make the entire digital estate easier to govern, faster to evolve and better prepared to scale.