The financial services sector is in the midst of a profound digital transformation. Customer expectations for seamless, secure, and personalized digital experiences are rising rapidly, while regulatory complexity and legacy systems present formidable challenges. In this environment, financial institutions must not only keep pace with technological change but also reimagine how they deliver value to customers. Publicis Sapient’s product design expertise is uniquely positioned to help financial services organizations thrive in this new era, combining deep industry knowledge with multidisciplinary teams that address both the functional and emotional needs of today’s banking customers.
Financial services organizations face a distinct set of hurdles on the path to digital transformation:
At Publicis Sapient, we believe that great product design in financial services is about more than just technology—it’s about understanding and addressing the full spectrum of human needs. Our approach brings together experts in experience strategy and design, product management, engineering, and data to create integrated product teams. These teams:
We address the hierarchy of customer needs, from foundational (such as secure transactions and account management) to aspirational (such as peace of mind and financial empowerment), ensuring that every digital product delivers value at every level.
A market-leading European bank partnered with Publicis Sapient to overhaul its customer experience across digital, branch, and contact center touchpoints. By redesigning critical journeys—such as business account opening, working capital management, and retirement planning—the bank made it simpler for customers to achieve their goals and more efficient for the organization to deliver services. The results:
Lloyds Banking Group sought to become a modern, customer-led organization. Publicis Sapient helped shift the bank’s mindset from traditional constraints to a focus on speed, quality, and value. Key initiatives included core banking modernization, cloud foundation, and the creation of a data platform. The impact:
After rebuilding its online platform, a major U.K. financial services provider partnered with Publicis Sapient to move beyond incremental improvements and embrace end-to-end journey transformation. Cross-functional teams mapped and redesigned 10 key customer journeys, integrating input from policy, product, technology, and risk. The business impact:
A global asset management firm faced slow, fragmented digital experiences and struggled to adapt to new business scenarios. Publicis Sapient delivered a flexible, modular CMS solution, enabling the launch of 27 country-specific websites in under a year. Each site could be tailored to local regulatory and business needs, freeing up investment for future enhancements rather than technical debt.
Publicis Sapient’s integrated teams bring together strategy, design, engineering, and data to:
By partnering with Publicis Sapient, financial institutions can expect:
With over 30 years of experience in digital business transformation, Publicis Sapient is a trusted partner for financial services organizations seeking to lead in a rapidly changing landscape. Our SPEED capabilities—Strategy and Consulting, Product, Experience, Engineering, and Data—combined with a culture of curiosity and deep industry knowledge, enable us to deliver meaningful, measurable impact. We help our clients reimagine the products and experiences their customers truly value, making digital the core of how they think and operate.
Ready to transform your financial services experience? Connect with Publicis Sapient to discover how our product design services can help you unlock new value, drive growth, and build lasting customer relationships in the digital age.