Retail media networks (RMNs) have revolutionized the grocery and retail sectors, unlocking high-margin revenue streams by monetizing first-party data and digital assets. But the power of this model is no longer confined to traditional retail. Today, industries as diverse as hospitality, automotive, and financial services are embracing media networks to create new advertising channels, drive incremental revenue, and deliver hyper-personalized experiences. Publicis Sapient stands at the forefront of this cross-industry transformation, helping clients architect and launch media networks tailored to their unique needs.
At their core, media networks connect businesses with advertisers, leveraging rich first-party data and digital touchpoints to deliver targeted, measurable campaigns. While retail giants like Amazon, Target, and Walmart pioneered the model, the underlying principles—data-driven targeting, closed-loop measurement, and omnichannel reach—are equally powerful in other sectors. By 2028, media networks are projected to account for over 15% of ad revenue, outpacing even television, and the market is expected to reach $231 billion by 2030.
Leading hotel chains are now operating their own media networks, enabling advertisers to reach loyalty program members based on expressed interests and historical behaviors. For example, tour providers, theme parks, and golf courses can target guests through the hotel’s website, app, and marketing messages. The network’s value lies in its ability to deliver ads at key moments—before, during, and after a stay—while providing near real-time performance data for in-flight campaign optimization. As these networks mature, ad placements are expanding to in-room TVs and digital lobby screens, further enhancing guest engagement and advertiser ROI.
Quick-service restaurants (QSRs) and convenience stores (C-stores) are uniquely positioned to capitalize on high-frequency, short-duration visits. By integrating loyalty programs, digital signage, and mobile platforms, these businesses can deliver hyper-targeted advertising at the point of decision. For instance, a convenience store chain partnered with Publicis Sapient to launch a media network that delivers personalized offers and promotions across its website, app, and even video screens at gas pumps. Advertisers can target lapsed buyers or promote impulse purchases, with immediate feedback on campaign performance. This closed-loop system not only generates new revenue but also enhances the customer experience with relevant, timely offers.
Automotive manufacturers and service providers are building media networks that leverage both online and in-car data. By analyzing website visitor behavior and consented data, carmakers can offer advertisers access to audiences actively researching vehicles or financing options. Endemic brands (like auto accessories) and non-endemic brands (such as insurers or financial services) can target high-intent customers. As autonomous driving technology advances, in-car infotainment systems are poised to become valuable advertising real estate, enabling contextually relevant, safe-to-consume content during the driving experience.
Financial services firms possess a wealth of transaction and behavioral data, making them ideal candidates for media network models. By analyzing spending histories, these companies can help advertisers identify and reach likely buyers—such as pet suppliers targeting new pet owners or athletic brands reaching gym members. Critically, financial services media networks can replicate closed-loop measurement, tying ad impressions directly to transactions. Some leading firms are innovating with performance-based pricing, charging advertisers only for measurable outcomes, which increases appeal and trust among brand partners.
Publicis Sapient brings deep expertise in data strategy, technology, and digital business transformation to help clients across industries unlock the full potential of media networks. Our approach includes:
As media networks break free from their retail origins, the opportunity for hospitality, automotive, financial services, and other sectors is clear: monetize your data, delight your customers, and create new value for your business and partners. Publicis Sapient’s cross-industry expertise and proven frameworks ensure that every media network is tailored, scalable, and built for measurable impact.
Connect with Publicis Sapient to explore how your organization can architect and launch a media network that drives growth, innovation, and customer value—no matter your industry.