Data Modernization for Financial Services: Future-Proofing Banking and Insurance with Publicis Sapient and Snowflake

In today’s rapidly evolving financial landscape, banks and insurance companies face mounting pressures: regulatory requirements are intensifying, customer expectations are rising, and the need for real-time, data-driven decision-making has never been greater. Yet, many institutions remain constrained by legacy systems, fragmented data silos, and outdated processes that hinder innovation and growth. Publicis Sapient, in partnership with Snowflake, empowers financial services organizations to modernize their data platforms—unlocking new value, ensuring compliance, and delivering hyper-personalized experiences that set them apart.

The Imperative for Data Modernization in Financial Services

Financial institutions are stewards of vast, complex data ecosystems. From transaction records and risk profiles to customer interactions and regulatory reports, the sheer volume and sensitivity of data demand robust, scalable, and secure solutions. However, legacy technologies and siloed data architectures often impede agility, limit real-time analytics, and increase operational costs. The result: missed opportunities for innovation, inefficiencies, and heightened compliance risks.

Modernizing the data foundation is no longer optional—it’s a strategic imperative. By embracing cloud-native platforms and advanced analytics, banks and insurers can:

Publicis Sapient and Snowflake: A Proven Partnership for Transformation

As a leading systems integrator for Snowflake, Publicis Sapient combines deep industry expertise with cutting-edge technology to help financial services organizations unlock, normalize, and monetize their data. Our approach fuses digital strategy, cloud modernization, and data governance with Snowflake’s industry-leading Data Cloud, creating a flexible, scalable, and secure data ecosystem tailored to the unique needs of banking and insurance.

Key Benefits of Our Approach

Real-World Impact: Operational Data Store Modernization

A major financial services organization partnered with Publicis Sapient to re-establish a secure, high-performance operational data store. The challenge: multiple downstream systems relied on this data for daily operations, and the existing architecture could not meet evolving business and regulatory demands.

Through a discovery-led, agile approach, we designed a flexible architecture and established a technical ‘north star’ for the client’s future state. The new platform, built on Snowflake, delivered:

The result was a significant reduction in licensing and data access costs, improved data quality, and a future-ready platform capable of supporting new analytics and compliance requirements.

Speed Layer: Real-Time Data for Resilient Financial Services

To meet the demands of always-on customers and regulators, financial institutions must enable real-time access to data without disrupting core systems. Publicis Sapient’s Speed Layer platform addresses this challenge by providing a resilient, scalable data streaming solution. Key benefits include:

For example, Nationwide Building Society leveraged Speed Layer to increase the resilience and availability of its digital services, enabling faster innovation and richer member experiences while achieving substantial infrastructure cost savings.

Data Governance, Compliance, and Security

In an era of heightened regulatory scrutiny, robust data governance is essential. Publicis Sapient helps financial institutions develop and implement comprehensive data management frameworks, including:

Our solutions ensure that sensitive data is protected, usage is transparent, and compliance with regulations such as GDPR, ESMA, and evolving privacy standards is maintained.

Integrating Legacy Systems for Seamless Transformation

Modernization does not mean abandoning existing investments. Publicis Sapient employs proven strategies—such as the ‘strangler’ approach—to incrementally replace legacy components, minimizing risk and disruption. Our expertise in integrating cloud-native platforms with legacy applications ensures a smooth transition, enabling organizations to harness the benefits of modern data architectures while maintaining business continuity.

AI-Driven Insights and Hyper-Personalization

With a modern data foundation, financial institutions can unlock the full potential of AI and advanced analytics. Publicis Sapient enables:

By embedding AI into the data platform, banks and insurers can anticipate customer needs, optimize operations, and create new revenue streams.

Why Choose Publicis Sapient and Snowflake?

Ready to Future-Proof Your Data?

The future of banking and insurance belongs to those who can harness the power of their data—securely, compliantly, and at scale. With Publicis Sapient and Snowflake, financial institutions can modernize their data platforms, unlock real-time insights, and deliver the personalized experiences customers expect.

Contact us today to start your data modernization journey and build a resilient, innovative foundation for the future of financial services.