The Power of One: How Publicis Sapient and Publicis Groupe Collaborate for Client Success in EMEA

Unlocking Holistic Transformation Through the Power of One

In today’s rapidly evolving digital landscape, organizations across EMEA are seeking more than just incremental change—they require holistic transformation that unites strategy, creativity, technology, and data. At the heart of this ambition is the ‘Power of One’ approach: a collaborative model that brings together the deep digital business transformation expertise of Publicis Sapient with the expansive capabilities of Publicis Groupe. This unified service offering is designed to deliver seamless, end-to-end solutions that drive measurable business impact for clients, with a particular focus on the dynamic DACH region (Germany, Austria, and Switzerland).

What is the Power of One?

The Power of One is more than a philosophy—it’s a proven operating model that integrates the strengths of Publicis Sapient and Publicis Groupe. By breaking down silos and fostering true collaboration across strategy, product, experience, engineering, data, and creative, clients benefit from a single, coordinated team that is aligned to their business goals. This model ensures that every engagement is powered by:

Integrated Strategy and Consulting: Combining industry insight with actionable digital strategies.
Creative and Experience Excellence: Delivering human-centered, innovative experiences that delight customers.
Engineering and Technology Leadership: Building scalable, future-ready platforms and solutions.
Data and AI-Driven Transformation: Harnessing the power of data and artificial intelligence to unlock new value.

Seamless Collaboration in Action: EMEA and the DACH Region

In EMEA, and especially within the DACH region, the Power of One approach is brought to life through tightly coordinated, interdisciplinary teams. Publicis Sapient’s leadership in the region, under Managing Director Matthias Schmidt-Pfitzner, exemplifies this commitment. By working closely with Publicis Groupe’s network, clients in Germany, Austria, and Switzerland gain access to:

Local expertise and global reach: Teams on the ground in Berlin, Munich, Zurich, and beyond, backed by a global network of over 20,000 professionals.
Cross-industry innovation: Decades of experience launching digital-first solutions, from the world’s first online bank to pioneering digital commerce and mobility platforms.
Alliance partnerships: Strategic collaborations with technology leaders and industry alliances, such as the MACH Alliance, to accelerate innovation and adoption of best-of-breed solutions.

Real-World Impact: Cross-Company Initiatives

The Power of One model has enabled Publicis Sapient and Publicis Groupe to deliver transformative outcomes for some of the world’s most recognized brands:

Lufthansa: Developed the first digital boarding pass, revolutionizing the travel experience for millions of passengers.
McDonald’s and Walmart: Enabled mobile ordering and payment solutions, setting new standards for convenience and customer engagement in retail and quick-service restaurants.
Carrefour: Helped a hypermarket giant achieve rapid, scalable digital transformation, demonstrating the ability to deliver at speed and scale.
Renault Plug Inn: Created an award-winning peer-to-peer platform connecting EV drivers to a network of charging stations, showcasing the power of digital ecosystems in mobility.

The Benefits of a Unified Service Offering

Clients who engage with Publicis Sapient and Publicis Groupe under the Power of One model experience a range of unique advantages:

End-to-End Transformation: From ideation and strategy to execution and ongoing optimization, clients benefit from a single, accountable partner.
Speed and Agility: Integrated teams accelerate time-to-market and adapt quickly to changing business needs.
Innovation at Scale: Access to global best practices, cutting-edge technology, and creative excellence ensures solutions are both innovative and robust.
Measurable Value: A relentless focus on outcomes, enabled by data and AI, drives tangible business results and long-term growth.

Why Choose Publicis Sapient and Publicis Groupe?

The Power of One is not just about collaboration—it’s about delivering real, sustained impact. Recognized as a leader in digital strategy consulting and retail commerce platforms, Publicis Sapient’s action-oriented, value-driven approach is consistently praised by clients for its ability to drive measurable business value and lasting cultural change. By leveraging the full spectrum of Publicis Groupe’s capabilities, clients in EMEA and the DACH region are empowered to:

Reimagine their business models for the digital age
Create customer experiences that set new industry standards
Harness the latest in AI, data, and engineering to stay ahead of the curve

Ready to Shape the Future?

Whether you are a market leader in retail, mobility, financial services, or any other sector, the Power of One approach ensures you have the right partner to navigate complexity and unlock new opportunities. Discover how Publicis Sapient and Publicis Groupe can help you achieve your digital business transformation ambitions—seamlessly, collaboratively, and with measurable impact.

Contact our EMEA and DACH leadership team to start your transformation journey today.