In today’s digital economy, data privacy is not just a regulatory requirement—it’s a cornerstone of trust and a key differentiator for organizations operating in the UK and European Union (EU). The regulatory landscape is complex, shaped by the General Data Protection Regulation (GDPR), the UK’s post-Brexit data protection regime, and a patchwork of local requirements. For organizations expanding into or operating within these regions, navigating compliance is both a challenge and an opportunity.
Publicis Sapient brings decades of experience in digital business transformation, partnering with leading UK and European organizations across sectors such as financial services, retail, energy, and consumer products. Our approach to data privacy is rooted in a deep understanding of regional regulations, a commitment to ethical data use, and a proven ability to deliver compliant, customer-centric digital solutions.
The GDPR remains the gold standard for data protection in the EU, setting out strict requirements for the collection, processing, and transfer of personal data. Following Brexit, the UK has adopted its own version of the GDPR, known as the UK GDPR, which closely mirrors the EU framework but is enforced by the UK Information Commissioner’s Office (ICO).
Both regimes grant individuals robust rights over their personal data, including:
Organizations must also ensure transparency, implement appropriate security measures, and report data breaches promptly. For businesses operating across borders, the rules governing international data transfers—such as the use of Standard Contractual Clauses (SCCs) and adequacy decisions—are especially critical.
While GDPR and UK GDPR provide a harmonized baseline, local nuances and sector-specific requirements demand tailored compliance strategies. Publicis Sapient works closely with clients to:
Our experience with major UK and European clients—such as top retail banks, energy providers, and consumer brands—demonstrates our ability to operationalize privacy at scale. For example, we have helped financial institutions become among the first to comply with new European Securitisation Repository requirements, and supported retail clients in building customer data platforms that balance personalization with privacy.
International data transfers remain a focal point for regulators and organizations alike. Publicis Sapient ensures that all data transfers from the UK and EU to third countries, including the US, are underpinned by robust legal mechanisms. This includes:
We also advise on the use of cloud services, third-party vendors, and global marketing platforms, ensuring that data processing agreements and technical safeguards meet the highest standards.
Respecting individual rights is at the heart of GDPR and UK GDPR. Publicis Sapient enables organizations to:
Our processes are designed to be accessible and inclusive, supporting all users—including those with disabilities—in exercising their rights.
Protecting personal data from unauthorized access, loss, or misuse is a legal and ethical imperative. Publicis Sapient employs a multi-layered approach to data security, including firewalls, intrusion detection, and rigorous manual procedures. Data is retained only as long as necessary for the purposes for which it was collected, in line with legal and regulatory obligations.
Publicis Sapient’s commitment to data privacy extends beyond compliance. We believe that responsible data use is fundamental to building lasting customer trust and unlocking the value of digital transformation. Our research shows that while many consumers are willing to share data in exchange for value, transparency and control are paramount. We help clients design experiences that respect privacy preferences and foster engagement.
Whether you are navigating GDPR, adapting to post-Brexit requirements, or seeking to build privacy into your digital transformation journey, Publicis Sapient is your trusted partner. Contact us to learn how we can help you achieve compliance, build trust, and unlock new opportunities in the UK and EU.